PM Modi’s ‘Mann Ki Baat’ generated over ₹34 cr revenue since 2014
Prime Minister Narendra Modi’s ‘Mann Ki Baat’ programme has been a unique platform for him to connect with the masses, sharing his thoughts and ideas on various subjects, from governance to social issues. The programme, which was launched in 2014, has not only become a symbol of the Prime Minister’s commitment to transparency and accountability but also a revenue-generating entity for the government.
According to the government’s latest report, the ‘Mann Ki Baat’ programme has earned a revenue of over ₹34 crore since its inception. This staggering figure was revealed by Minister L Murugan in a recent response to a question in the Rajya Sabha.
The programme is produced by Akashvani, leveraging existing in-house resources without additional expenditure. This means that the revenue generated by ‘Mann Ki Baat’ has not come at the cost of diverting funds from other essential government projects or initiatives.
So, what has contributed to the massive revenue generated by ‘Mann Ki Baat’? The programme’s popularity can be attributed to its unique format, which allows the Prime Minister to connect with citizens directly. The programme has become a platform for the Prime Minister to share his thoughts on various issues, from healthcare to education, and to listen to the concerns and suggestions of citizens.
The programme’s success can also be attributed to its widespread reach. ‘Mann Ki Baat’ is broadcast on various platforms, including All India Radio (AIR), Doordarshan, and social media platforms like Facebook and YouTube. This has enabled the Prime Minister to reach a vast audience, including those living in rural and remote areas.
The programme’s revenue generation can be broken down into several streams. One of the primary sources of revenue is through advertising. The programme’s broadcast on various platforms provides a unique opportunity for advertisers to reach a large audience. The government has reportedly earned significant revenue from advertising on ‘Mann Ki Baat’.
Another significant source of revenue is through the sale of audio and video recordings of the programme. The government has been selling CDs and DVDs of ‘Mann Ki Baat’ to citizens, which has generated a substantial amount of revenue.
Additionally, the programme’s online presence has also contributed to its revenue generation. The government has been earning revenue through online advertisements and sponsored content on social media platforms.
The revenue generated by ‘Mann Ki Baat’ is not just a financial success story; it also reflects the programme’s impact on the lives of citizens. The programme has become a platform for citizens to share their stories, concerns, and suggestions with the Prime Minister, which has led to several initiatives and schemes being launched by the government.
In conclusion, the revenue generated by ‘Mann Ki Baat’ since 2014 is a testament to the programme’s popularity and the Prime Minister’s commitment to connecting with citizens. The programme’s success has not only generated revenue for the government but has also become a symbol of the Prime Minister’s commitment to transparency and accountability.
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