Why Sanya Malhotra ditched coffee for this green drink?
In a world where coffee is the go-to beverage for a morning pick-me-up, Sanya Malhotra, the talented actress known for her roles in films like “Dangal” and “Badhaai Do”, has taken a bold step by embracing a green drink as her new favorite. She has indeed traded her coffee habit for a more natural and wholesome alternative – matcha. The new obsession is Bree Matcha, a premium Japanese-sourced matcha brand that she has co-founded with Essenzaa Nutrition.
Sanya’s journey with matcha began during her trip to Japan, where she was introduced to the traditional Japanese tea ceremony. The experience not only fascinated her but also opened her eyes to the numerous health benefits of matcha. The actress soon realized that matcha was more than just a beverage; it was a way to incorporate wellness into her daily routine.
The decision to partner with Essenzaa Nutrition was a natural progression. Essenzaa Nutrition, a company known for its commitment to quality and innovation, shares Sanya’s passion for wellness and health. Together, they created Bree Matcha, a brand that promises to offer premium Japanese-sourced matcha in three variants – Ceremonial, Premium, and Organic.
So, why matcha?
Matcha has been touted as a coffee alternative for its numerous health benefits. Unlike coffee, matcha does not contain any added sugars or artificial flavorings. It is also rich in antioxidants, which can help protect the body against free radicals. Matcha contains a unique amino acid called L-theanine, which promotes calm energy and focus. This makes it an ideal choice for individuals who want to stay energized and focused without the jitters or crash that often come with caffeine.
In addition to its health benefits, matcha is also a versatile ingredient that can be incorporated into a variety of recipes. From smoothies to lattes, matcha can be used to create a range of delicious and healthy beverages. Sanya Malhotra, being a busy actress, appreciates the convenience of matcha. “As someone who is always on-the-go, I need a beverage that not only tastes great but also provides me with the energy and focus I need to tackle my daily tasks,” she says.
Tapping India’s growing matcha market
With the launch of Bree Matcha, the brand is poised to tap into India’s growing matcha market, which is estimated to be worth ₹850 crore. The market has seen significant growth in recent years, driven by increasing awareness about the health benefits of matcha. With its premium Japanese-sourced matcha and commitment to quality, Bree Matcha is well-positioned to capture a significant share of the market.
The brand plans to achieve break-even within the next 12-18 months, which is an impressive feat considering the competitive nature of the market. The company is confident that its commitment to quality and customer satisfaction will help it stand out from the competition.
Conclusion
Sanya Malhotra’s decision to ditch coffee for matcha is not just a personal choice; it’s a reflection of her commitment to wellness and health. Bree Matcha, her new venture with Essenzaa Nutrition, offers a premium and high-quality matcha experience that is unmatched in the market. With its unique blend of health benefits, versatility, and convenience, Bree Matcha is poised to revolutionize the way Indians think about matcha.
As the brand continues to grow and expand, it will be exciting to see how Sanya Malhotra and Essenzaa Nutrition plan to disrupt the matcha market in India. One thing is certain – Bree Matcha is here to stay, and it’s going to be a game-changer in the world of wellness.
Source:
https://ascendants.in/the-ascendants/sanya-malhotra-bree-matcha-launch/
