Google Rolls Out ‘Try-On’ Tool to Preview Clothes in Search in US
In a bid to revolutionize the way we shop online, Google has rolled out its new ‘Try-On’ feature in the United States. The innovative tool allows users to virtually try on clothes directly from product listings across Google Search and Google Images. This feature is designed to provide users with a more immersive and interactive shopping experience, making it easier for them to find the perfect fit without having to physically try on clothes.
To use the new ‘Try-On’ tool, users will need to tap on the try it on icon on a product listing. They will then be prompted to upload a full-length photo of themselves, which will be used to superimpose the virtual clothing onto. Once the photo is uploaded, the tool will generate a preview of the user trying on the clothes, allowing them to see how the garment would look on them without having to physically visit a store or wait for delivery.
The ‘Try-On’ tool uses advanced machine learning algorithms and computer vision technology to accurately map the user’s body onto the clothing. This ensures that the virtual try-on experience is as realistic as possible, allowing users to get a true sense of how the garment would fit and look on them.
The launch of the ‘Try-On’ tool is a significant development in the world of e-commerce, as it aims to tackle one of the biggest barriers to online shopping: the inability to physically try on clothes before making a purchase. According to a survey by the National Retail Federation, 63% of consumers prefer to try on clothes before buying them, with 44% saying that they would be more likely to make a purchase if they could try on clothes virtually.
The ‘Try-On’ tool is not just limited to clothing; it can also be used to try on accessories, shoes, and even virtual makeup and hairstyles. This feature is expected to be particularly popular among women, who often have to deal with the hassle of trying on multiple outfits and waiting for friends or family members to give their opinion.
Google has been testing the ‘Try-On’ tool for some time, and it has received overwhelmingly positive feedback from users. The tool has been praised for its accuracy, ease of use, and the ability to provide a more personalized shopping experience. With the launch of the ‘Try-On’ tool, Google is poised to revolutionize the way we shop online, making it easier for consumers to find the perfect products and for retailers to engage with their customers.
The launch of the ‘Try-On’ tool is also expected to have a significant impact on the retail industry as a whole. As more consumers turn to online shopping, retailers are being forced to adapt to the changing landscape. The ‘Try-On’ tool provides retailers with a unique opportunity to engage with their customers in a more immersive and interactive way, allowing them to build stronger relationships and increase customer loyalty.
In conclusion, the launch of Google’s ‘Try-On’ tool is a significant development in the world of e-commerce. The tool provides users with a more personalized and interactive shopping experience, allowing them to virtually try on clothes and accessories before making a purchase. With its accuracy, ease of use, and potential to revolutionize the way we shop online, the ‘Try-On’ tool is set to become a game-changer in the retail industry.
Source:
https://geekflare.com/news/google-new-try-on-tool-is-now-live-heres-how-it-works/
