Khetika raises $18mn, Divine Hindu & AMAMA get early-stage funding
The Indian startup ecosystem has witnessed a significant surge in funding activity in recent times, with several innovative companies securing investments to fuel their growth and expansion plans. In a major development, Khetika, a leading player in the D2C (Direct-to-Consumer) segment, has raised $18 million in Series B funding, while Divine Hindu and AMAMA have secured early-stage funding in their respective seed and Series A rounds.
Khetika’s Series B Funding
Khetika, a company that specializes in creating sustainable and eco-friendly products, has raised $18 million in Series B funding led by Narotam Sekhsaria Family Office and Anicut Capital. This significant investment will enable Khetika to expand its product portfolio, strengthen its supply chain, and enhance its marketing efforts to reach a wider audience.
Khetika’s innovative products, which include bamboo toothbrushes, reusable straws, and eco-friendly bags, have resonated with Indian consumers, who are increasingly becoming environmentally conscious. The company’s focus on sustainability and eco-friendliness has helped it build a loyal customer base, and this funding round will enable it to scale its operations and expand its product offerings.
Divine Hindu’s Seed Funding
Divine Hindu, a company that specializes in creating traditional Indian clothing and accessories, has secured ₹1.56 crore (approximately $215,000) in a seed round. This early-stage funding will enable Divine Hindu to expand its product line, improve its manufacturing processes, and enhance its online presence.
Divine Hindu’s products, which include traditional Indian garments, jewelry, and home decor items, are designed to promote Indian culture and heritage. The company’s focus on preserving traditional Indian craftsmanship and providing high-quality products has resonated with Indian consumers, who are increasingly seeking authentic and unique products.
AMAMA’s Series A Funding
AMAMA, a company that specializes in creating innovative home decor and lifestyle products, has raised $1 million in Series A funding from Mistry Ventures. This funding round will enable AMAMA to expand its product line, improve its manufacturing processes, and enhance its marketing efforts to reach a wider audience.
AMAMA’s products, which include innovative home decor items, kitchenware, and lifestyle products, are designed to provide Indian consumers with unique and functional products that reflect their individuality. The company’s focus on innovation and design has helped it build a loyal customer base, and this funding round will enable it to scale its operations and expand its product offerings.
Growing Interest in India’s D2C and Lifestyle Sectors
These funding rounds signal a growing interest in India’s D2C and lifestyle sectors, which are expected to continue to grow in the coming years. The Indian D2C market, which was valued at $15 billion in 2020, is expected to reach $30 billion by 2025, driven by increasing consumer demand for unique and innovative products.
The lifestyle sector, which includes home decor, fashion, and accessories, is also expected to grow significantly, driven by increasing consumer spending and a growing awareness of the importance of self-care and personal grooming.
Conclusion
Khetika’s Series B funding, Divine Hindu’s seed funding, and AMAMA’s Series A funding are significant developments in India’s startup ecosystem, signaling a growing interest in the D2C and lifestyle sectors. These funding rounds will enable these companies to expand their product offerings, improve their manufacturing processes, and enhance their marketing efforts to reach a wider audience.
As India’s startup ecosystem continues to grow and evolve, we can expect to see more innovative companies emerge, driven by a growing demand for unique and innovative products.
