Khetika Raises $18 Million, Divine Hindu & AMAMA Get Early-Stage Funding
The Indian startup ecosystem has witnessed a surge in funding activity in recent times, with several companies securing significant investments to drive growth and expansion. In a recent development, Khetika, a popular D2C (Direct-to-Consumer) brand, raised $18 million in Series B funding, while Divine Hindu and AMAMA, two other startups, secured early-stage funding. These investments signal growing interest in India’s D2C and lifestyle sectors, propelling brand expansion and product innovation.
Khetika Raises $18 Million in Series B Funding
Khetika, a D2C brand known for its premium and sustainable home decor products, raised $18 million in Series B funding led by Narotam Sekhsaria Family Office and Anicut Capital. The latest funding round brings the total amount raised by Khetika to $22 million, with the company planning to utilize the funds to expand its product offerings, strengthen its e-commerce platform, and enhance its offline retail presence. Founded in 2019, Khetika has disrupted the traditional home decor market by offering a range of high-quality, eco-friendly products that appeal to the younger generation.
Divine Hindu Secures ₹1.56 Crore in Seed Round
Divine Hindu, a yoga and wellness startup, secured ₹1.56 crore in a seed round from undisclosed investors. The company plans to utilize the funds to scale its operations, expand its product offerings, and strengthen its online presence. Founded in 2020, Divine Hindu offers a range of yoga and wellness products, including yoga mats, blocks, and straps, designed to cater to the growing demand for healthy living.
AMAMA Raises $1 Million from Mistry Ventures
AMAMA, a D2C brand specializing in natural and organic personal care products, raised $1 million from Mistry Ventures. The company plans to utilize the funds to expand its product range, strengthen its e-commerce platform, and enhance its marketing efforts. Founded in 2018, AMAMA offers a range of natural and organic products, including skincare, haircare, and fragrances, designed to appeal to the growing demand for eco-friendly and sustainable personal care products.
Growing Interest in India’s D2C and Lifestyle Sectors
The recent funding activity in India’s D2C and lifestyle sectors is a testament to the growing interest in these areas. The D2C model has gained immense popularity in recent years, with Indian consumers increasingly preferring to buy products directly from the brands they love. This shift has led to the emergence of several successful D2C brands, including Khetika, Divine Hindu, and AMAMA.
The lifestyle sector, including home decor, wellness, and personal care, is also growing rapidly, driven by changing consumer preferences and increasing awareness about the importance of healthy living. The recent funding activity in these sectors is expected to propel brand expansion, product innovation, and market penetration, further solidifying India’s position as a key player in the global startup ecosystem.
Conclusion
The recent funding activity in India’s D2C and lifestyle sectors is a significant development, signaling growing interest in these areas. Khetika’s $18 million fundraise, Divine Hindu’s ₹1.56 crore seed round, and AMAMA’s $1 million investment demonstrate the potential for growth and innovation in these sectors. As the Indian startup ecosystem continues to evolve, it will be exciting to see how these companies utilize their latest funding to drive expansion, product innovation, and market penetration.
Source:
https://startuptalky.com/news/daily-indian-funding-roundup-key-news-7-july-2025/
