Khetika raises $18mn, Divine Hindu & AMAMA get early-stage funding
The Indian startup ecosystem has witnessed a surge in funding recently, with several D2C (Direct-to-Consumer) and lifestyle brands securing significant investments. Khetika, a health and wellness brand, has raised $18 million in its Series B funding round, while Divine Hindu and AMAMA, two other D2C brands, have secured early-stage funding.
Khetika’s $18 million Series B funding
Khetika, a health and wellness brand that offers natural and organic products, has raised $18 million in its Series B funding round. The funding was led by Narotam Sekhsaria Family Office and Anicut Capital. This investment brings Khetika’s total funding to $22 million, with previous funding rounds including a $4 million Series A round in 2023.
The company plans to use the fresh capital to expand its brand presence, increase product innovation, and strengthen its e-commerce platform. Khetika’s products are designed to cater to the growing demand for natural and organic products in India, and the company has seen significant growth in recent years.
Divine Hindu’s seed round funding
Divine Hindu, a D2C brand that offers natural and organic hair care products, has secured ₹1.56 crore in its seed round funding. The funding was led by undisclosed investors, with participation from several angel investors.
Divine Hindu plans to use the funding to expand its product range, enhance its marketing efforts, and strengthen its e-commerce platform. The company’s products are designed to cater to the growing demand for natural and organic hair care products in India, and the company has seen significant growth in recent years.
AMAMA’s $1 million funding
AMAMA, a D2C brand that offers natural and organic baby care products, has raised $1 million in its funding round. The funding was led by Mistry Ventures, a venture capital firm that focuses on investments in the D2C and lifestyle sectors.
AMAMA plans to use the funding to expand its product range, enhance its marketing efforts, and strengthen its e-commerce platform. The company’s products are designed to cater to the growing demand for natural and organic baby care products in India, and the company has seen significant growth in recent years.
Growing interest in India’s D2C and lifestyle sectors
These investments signal growing interest in India’s D2C and lifestyle sectors, which have seen significant growth in recent years. The D2C sector has been driven by the rise of e-commerce, with more consumers opting for direct-to-consumer brands that offer unique products and personalized experiences.
The lifestyle sector has also seen significant growth, driven by the increasing demand for natural and organic products, as well as the growing popularity of wellness and self-care products. Brands that offer unique products and experiences are seeing significant growth, and investors are taking notice.
Conclusion
In conclusion, Khetika’s $18 million Series B funding, Divine Hindu’s seed round funding, and AMAMA’s $1 million funding are significant developments in India’s D2C and lifestyle sectors. These investments signal growing interest in these sectors, which have seen significant growth in recent years.
As the Indian startup ecosystem continues to evolve, we can expect to see more investments in these sectors, as well as increased competition among brands. However, for now, these investments signal a bright future for Khetika, Divine Hindu, and AMAMA, as well as other brands in India’s D2C and lifestyle sectors.
Source:
https://startuptalky.com/news/daily-indian-funding-roundup-key-news-7-july-2025/
