Khetika Raises $18mn, Divine Hindu & AMAMA Get Early-Stage Funding
The Indian startup ecosystem has witnessed a significant surge in funding activity in recent times, with several companies receiving investments to drive their growth and expansion plans. In one such development, Khetika, a fast-growing company in the Direct-to-Consumer (D2C) space, has raised $18 million in Series B funding. This development comes on the heels of similar investments secured by Divine Hindu and AMAMA, another two startups operating in the D2C and lifestyle sectors.
Khetika Raises $18 Million in Series B Funding
Khetika, a company that specializes in creating innovative and sustainable products for the home and kitchen, has raised $18 million in Series B funding. The investment was led by Narotam Sekhsaria Family Office and Anicut Capital, with participation from existing investors. The funds raised will be used to further expand Khetika’s product offerings, strengthen its brand presence, and accelerate its growth plans.
Launched in 2019, Khetika has quickly made a name for itself in the Indian D2C space, thanks to its unique product offerings and strong brand identity. The company’s products are designed to cater to the emerging needs and preferences of Indian consumers, who are increasingly looking for sustainable and eco-friendly options. The investment raised by Khetika is a testament to the growing interest in the Indian D2C sector, which is expected to continue to drive growth and innovation in the years to come.
Divine Hindu Secures ₹1.56 Crore in Seed Funding
Divine Hindu, a wellness and lifestyle brand, has secured ₹1.56 crore in seed funding from a leading investor. The company plans to use the funds raised to expand its product offerings, strengthen its brand presence, and scale its operations.
Divine Hindu was founded in 2020 with a mission to provide high-quality wellness and lifestyle products to Indian consumers. The company’s products are designed to promote overall well-being and provide consumers with a range of options to choose from. The seed funding secured by Divine Hindu is a significant milestone for the company, which is expected to drive its growth and expansion plans in the coming years.
AMAMA Raises $1 Million from Mistry Ventures
AMAMA, a lifestyle brand, has raised $1 million in funding from Mistry Ventures. The company plans to use the funds raised to expand its product offerings, strengthen its brand presence, and scale its operations.
AMAMA was founded in 2020 with a mission to provide high-quality lifestyle products to Indian consumers. The company’s products are designed to cater to the emerging needs and preferences of Indian consumers, who are increasingly looking for sustainable and eco-friendly options. The funding secured by AMAMA is a significant milestone for the company, which is expected to drive its growth and expansion plans in the coming years.
Growing Interest in India’s D2C and Lifestyle Sectors
The investments secured by Khetika, Divine Hindu, and AMAMA signal growing interest in India’s D2C and lifestyle sectors. These sectors have been experiencing significant growth in recent times, driven by the increasing adoption of online shopping and the growing demand for sustainable and eco-friendly products.
The Indian D2C space, in particular, has been a hotbed of activity in recent times, with several companies raising significant funding to drive their growth and expansion plans. The sector is expected to continue to drive growth and innovation in the years to come, as more and more consumers turn to online shopping for their daily needs.
Conclusion
In conclusion, the investments secured by Khetika, Divine Hindu, and AMAMA are significant milestones for these companies and signal growing interest in India’s D2C and lifestyle sectors. These sectors have been experiencing significant growth in recent times, driven by the increasing adoption of online shopping and the growing demand for sustainable and eco-friendly products. The investments raised by these companies will be used to further expand their product offerings, strengthen their brand presence, and scale their operations. As the Indian startup ecosystem continues to evolve and grow, we can expect to see more and more companies like Khetika, Divine Hindu, and AMAMA driving growth and innovation in the years to come.
Source:
https://startuptalky.com/news/daily-indian-funding-roundup-key-news-7-july-2025/
