Title: Khetika raises $18mn, Divine Hindu & AMAMA get early-stage funding
The Indian startup ecosystem has been abuzz with recent funding announcements, particularly in the direct-to-consumer (D2C) and lifestyle sectors. On July 7, 2025, three Indian startups – Khetika, Divine Hindu, and AMAMA – received significant investments to fuel their growth and expansion plans. In this blog post, we’ll delve into the details of these funding rounds and what they signify for the Indian startup ecosystem.
Khetika Raises $18 Million in Series B Funding
Khetika, a Bengaluru-based startup, has raised $18 million in Series B funding led by the Narotam Sekhsaria Family Office and Anicut Capital. This funding round marks a significant milestone for Khetika, which is poised to expand its presence in the Indian market and scale its operations.
Khetika is a D2C brand that specializes in creating affordable and sustainable home decor and furniture products. The startup has gained popularity among consumers for its unique and eco-friendly designs. With this fresh influx of capital, Khetika plans to strengthen its supply chain, expand its product range, and enter new markets.
Divine Hindu Secures ₹1.56 Crore in Seed Funding
Divine Hindu, a Mumbai-based startup, has raised ₹1.56 crore (approximately $200,000) in a seed funding round. The investment was led by a clutch of angel investors and family offices.
Divine Hindu is a D2C brand that offers a range of premium and sustainable lifestyle products, including home textiles, kitchenware, and personal care items. The startup aims to use the funds to build its brand, expand its product portfolio, and strengthen its e-commerce capabilities.
AMAMA Raises $1 Million from Mistry Ventures
AMAMA, a Delhi-based startup, has raised $1 million in funding from Mistry Ventures. This early-stage investment will help AMAMA scale its operations and expand its presence in the Indian market.
AMAMA is a D2C brand that offers a range of natural and organic personal care products. The startup has gained popularity among consumers for its unique and effective products. With this funding, AMAMA plans to strengthen its product development, marketing, and sales efforts.
What Do These Funding Rounds Signify?
These funding rounds signal a growing interest in India’s D2C and lifestyle sectors. The investments in Khetika, Divine Hindu, and AMAMA demonstrate the confidence of investors in the potential of these startups to disrupt traditional industries and capture market share.
The funding announcements also underscore the importance of e-commerce in India’s startup ecosystem. As consumers increasingly turn to online platforms to purchase products, D2C brands are well-positioned to capitalize on this trend.
Furthermore, these investments highlight the significance of product innovation and sustainability in the Indian startup landscape. Consumers are increasingly willing to pay a premium for products that are eco-friendly, sustainable, and unique. Startups that can deliver on these promises are likely to receive significant investor interest.
Conclusion
The funding announcements from Khetika, Divine Hindu, and AMAMA are significant milestones in the Indian startup ecosystem. These investments demonstrate the growth potential of the D2C and lifestyle sectors and the importance of product innovation and sustainability.
As India’s startup ecosystem continues to evolve, it is likely that we will see more funding announcements in the D2C and lifestyle sectors. With the right investments and support, Indian startups can continue to innovate, expand, and disrupt traditional industries, driving growth and development in the country.
News Source:
https://startuptalky.com/news/daily-indian-funding-roundup-key-news-7-july-2025/
