Khetika Raises $18mn, Divine Hindu & AMAMA Get Early-Stage Funding
The Indian startup ecosystem is abuzz with news of fresh funding rounds, with three companies making headlines in the D2C (Direct-to-Consumer) and lifestyle sectors. Khetika, a digital health platform, secured $18 million in Series B funding, while Divine Hindu, a sustainable fashion brand, and AMAMA, a wellness and self-care platform, received early-stage funding. These investments are a testament to the growing interest in India’s D2C and lifestyle sectors, which are expected to drive brand expansion and product innovation.
Khetika Raises $18mn in Series B Funding
Khetika, a digital health platform that offers personalized healthcare services, has raised $18 million in Series B funding led by Narotam Sekhsaria Family Office and Anicut Capital. The funding round will be used to expand Khetika’s services to more cities, build its team, and enhance its technology platform. Khetika’s platform connects patients with healthcare providers, enabling them to access quality healthcare services remotely. The company’s mission is to make healthcare more accessible, affordable, and convenient for patients.
The funding round comes at a time when there is growing demand for digital healthcare services in India, driven by factors such as the COVID-19 pandemic and an increasing awareness of the importance of health and wellness. Khetika’s Series B funding is a significant milestone for the company, which has already made a mark in the Indian healthcare landscape.
Divine Hindu Secures ₹1.56 Crore in Seed Round
Divine Hindu, a sustainable fashion brand, has raised ₹1.56 crore in a seed round of funding. The funding round was led by a clutch of angel investors, including industry veterans and entrepreneurs. Divine Hindu’s mission is to promote sustainable fashion practices and reduce waste in the fashion industry. The company’s products are made from recycled materials and are designed to be timeless and versatile.
The seed round funding will be used to scale Divine Hindu’s operations, build its team, and expand its product offerings. The company plans to use the funding to launch new products, including a line of sustainable clothing and accessories. Divine Hindu’s seed round funding is a significant achievement for the company, which is committed to making sustainable fashion more accessible and affordable for consumers.
AMAMA Raises $1 Million from Mistry Ventures
AMAMA, a wellness and self-care platform, has raised $1 million from Mistry Ventures. The funding round will be used to expand AMAMA’s services, build its team, and enhance its technology platform. AMAMA’s platform offers a range of wellness services, including yoga, meditation, and nutrition counseling. The company’s mission is to promote wellness and self-care practices, and to help individuals achieve a better work-life balance.
The funding round comes at a time when there is growing interest in wellness and self-care services in India, driven by factors such as increasing stress levels and a growing awareness of the importance of mental health. AMAMA’s $1 million funding is a significant milestone for the company, which is committed to making wellness and self-care services more accessible and affordable for consumers.
Conclusion
The funding rounds announced by Khetika, Divine Hindu, and AMAMA are a testament to the growing interest in India’s D2C and lifestyle sectors. These sectors are expected to drive brand expansion and product innovation, and to provide new opportunities for entrepreneurs and investors. The investments in these companies are a vote of confidence in their potential to disrupt traditional industries and to create new markets.
As the Indian startup ecosystem continues to evolve, it is likely that we will see more funding rounds in the D2C and lifestyle sectors. These sectors are expected to play a key role in shaping the future of Indian entrepreneurship and innovation.
News Source:
https://startuptalky.com/news/daily-indian-funding-roundup-key-news-7-july-2025/
