Khetika Raises $18mn, Divine Hindu & AMAMA Get Early-Stage Funding
The Indian startup ecosystem has witnessed a significant surge in funding activity in recent times, with many promising companies securing investments to fuel their growth and expansion plans. On 7 July 2025, Khetika, a leading player in the direct-to-consumer (D2C) segment, raised $18 million in Series B funding, while Divine Hindu and AMAMA secured early-stage funding from prominent investors. These investments are a testament to the growing interest in India’s D2C and lifestyle sectors, which are expected to drive brand expansion and product innovation in the coming years.
Khetika Raises $18mn in Series B Funding
Khetika, a popular D2C brand that offers a range of home and living products, has raised $18 million in Series B funding led by Narotam Sekhsaria Family Office and Anicut Capital. The investment will be used to strengthen the company’s online presence, expand its product offerings, and enter new markets. Khetika’s D2C model has resonated well with consumers, who appreciate the brand’s focus on quality, sustainability, and affordability. The company’s products are designed to cater to the evolving needs of modern consumers, who are increasingly seeking convenient and eco-friendly options for their daily lives.
Divine Hindu Secures ₹1.56 Crore in Seed Round
Divine Hindu, a wellness and lifestyle brand, has secured ₹1.56 crore in a seed round from undisclosed investors. The company plans to use the funding to launch new products, expand its online presence, and build a strong marketing and sales team. Divine Hindu offers a range of products and services focused on wellness, self-care, and personal growth, which are gaining popularity among health-conscious consumers. The company’s mission is to empower individuals to take control of their well-being and make conscious choices about their lifestyle.
AMAMA Raises $1mn from Mistry Ventures
AMAMA, a fashion and lifestyle brand, has raised $1 million from Mistry Ventures, a prominent venture capital firm. The investment will be used to expand AMAMA’s product offerings, enhance its e-commerce platform, and strengthen its marketing and branding efforts. AMAMA is a popular brand among young consumers, who appreciate its trendy designs, affordable prices, and seamless shopping experience. The company’s focus on sustainability and social responsibility has also resonated well with environmentally conscious consumers.
Growing Interest in India’s D2C and Lifestyle Sectors
The recent funding activity in India’s D2C and lifestyle sectors is a testament to the growing interest in these areas. The Indian consumer market is experiencing a significant shift towards online shopping, driven by the increasing adoption of digital payments, improved internet connectivity, and changing consumer preferences. As a result, D2C brands are gaining popularity, as they offer consumers a convenient and personalized shopping experience.
The lifestyle sector is also witnessing significant growth, driven by the increasing focus on wellness, self-care, and sustainability. Consumers are becoming more conscious of their lifestyle choices and are seeking products and services that align with their values and priorities. Brands that offer innovative and sustainable products and services are likely to gain a competitive edge in this space.
Conclusion
The recent funding activity in India’s D2C and lifestyle sectors is a reflection of the growing interest in these areas. Khetika’s $18 million Series B funding, Divine Hindu’s seed round, and AMAMA’s $1 million funding are significant milestones in the journey of these companies. As these brands continue to grow and expand, they are expected to drive innovation, create jobs, and contribute to the growth of the Indian economy.
For entrepreneurs and investors, these developments offer exciting opportunities to be a part of the growth story of India’s D2C and lifestyle sectors. With the right strategy, product offerings, and marketing efforts, these brands are poised to become household names and drive growth in the coming years.
Source:
https://startuptalky.com/news/daily-indian-funding-roundup-key-news-7-july-2025/
