Khetika raises $18mn, Divine Hindu & AMAMA get early-stage funding
The Indian startup ecosystem has witnessed a surge in funding activity in recent months, with several notable deals being announced across various sectors. On July 7, 2025, three Indian startups made headlines with significant funding raises, signaling growing interest in the country’s D2C and lifestyle sectors. In this blog post, we’ll delve into the details of these funding rounds and explore what they mean for the Indian startup ecosystem.
Khetika raises $18mn in Series B funding
Khetika, a Mumbai-based agritech startup, has raised $18 million in Series B funding led by Narotam Sekhsaria Family Office and Anicut Capital. This fresh capital will be used to expand Khetika’s operations, enhance its product offerings, and strengthen its supply chain capabilities. With this funding, Khetika aims to increase its presence in the Indian market and explore new opportunities in the global agricultural sector.
Khetika’s platform connects farmers with buyers and provides end-to-end logistics solutions, enabling farmers to sell their produce at a higher price and buyers to access fresh produce at a lower cost. The startup’s innovative approach has already gained traction in the Indian market, and this funding will help it scale its operations and expand its reach.
Divine Hindu secures ₹1.56 crore in seed funding
Divine Hindu, a Bengaluru-based D2C beauty and wellness brand, has raised ₹1.56 crore in a seed round. The funding was led by a clutch of angel investors, including prominent entrepreneurs and industry experts. With this capital, Divine Hindu plans to expand its product portfolio, enhance its e-commerce capabilities, and strengthen its distribution network.
Divine Hindu’s products are inspired by ancient Indian traditions and use natural ingredients to promote wellness and beauty. The startup has already gained a loyal customer base, and this funding will help it scale its operations and expand its reach in the Indian market.
AMAMA raises $1mn from Mistry Ventures
AMAMA, a Hyderabad-based fashion and lifestyle brand, has raised $1 million in funding from Mistry Ventures. This early-stage funding will be used to develop AMAMA’s product line, enhance its e-commerce platform, and strengthen its marketing efforts.
AMAMA’s products are designed to appeal to the modern Indian consumer, offering a unique blend of traditional and contemporary styles. The startup has already gained popularity among young Indians, and this funding will help it scale its operations and expand its reach in the Indian market.
What does this mean for the Indian startup ecosystem?
These funding rounds signal growing interest in India’s D2C and lifestyle sectors, which are expected to drive growth in the Indian startup ecosystem in the coming years. The investments in Khetika, Divine Hindu, and AMAMA demonstrate the potential of these startups to scale their operations and expand their reach in the Indian market.
The funding also highlights the growing importance of family offices and angel investors in the Indian startup ecosystem. Narotam Sekhsaria Family Office, Anicut Capital, and Mistry Ventures have all demonstrated their commitment to supporting Indian startups and driving growth in the ecosystem.
The investments in Khetika, Divine Hindu, and AMAMA also underscore the importance of product innovation and brand expansion in the Indian startup ecosystem. These startups have all demonstrated a strong focus on product development and brand building, which has helped them gain traction in the Indian market.
Conclusion
The funding rounds announced by Khetika, Divine Hindu, and AMAMA are significant milestones in the Indian startup ecosystem. These investments demonstrate growing interest in India’s D2C and lifestyle sectors, which are expected to drive growth in the ecosystem in the coming years. As the Indian startup ecosystem continues to evolve, it will be exciting to see how these startups scale their operations and expand their reach in the Indian market.
News Source:
https://startuptalky.com/news/daily-indian-funding-roundup-key-news-7-july-2025/
