Khetika raises $18mn, Divine Hindu & AMAMA get early-stage funding
The Indian startup ecosystem has witnessed a significant surge in funding activities, with several companies securing substantial investments in recent days. In this blog post, we will delve into the latest funding updates, exploring the key developments in India’s D2C and lifestyle sectors. Specifically, we will be discussing Khetika’s $18 million Series B funding, as well as early-stage investments in Divine Hindu and AMAMA.
Khetika raises $18 million in Series B funding
On 7 July 2025, Khetika, a leading Indian direct-to-consumer (D2C) brand, announced that it has secured $18 million in its Series B funding round. The investment was led by Narotam Sekhsaria Family Office and Anicut Capital. This latest funding round brings the total amount of capital raised by Khetika to $23 million, further solidifying the company’s position in the Indian D2C market.
Khetika operates in the personal care and wellness space, offering a range of natural and organic products to customers. The brand has gained significant traction in recent years, thanks to its focus on sustainability, quality, and customer-centric approach. The latest funding will be utilized to expand Khetika’s product portfolio, strengthen its e-commerce platform, and increase its presence in both urban and rural areas.
Divine Hindu secures ₹1.56 crore in seed funding
Divine Hindu, a relatively new player in the Indian lifestyle sector, has secured ₹1.56 crore (approximately $200,000) in its seed funding round. The investment was led by a group of angel investors and family offices. Divine Hindu is a fashion and lifestyle brand that offers a curated range of products, including clothing, accessories, and home decor items.
The company plans to utilize the funds to scale its operations, expand its product range, and strengthen its online presence. Divine Hindu’s focus on sustainable and eco-friendly products has resonated well with Indian consumers, who are increasingly seeking environmentally responsible brands.
AMAMA raises $1 million from Mistry Ventures
AMAMA, a Mumbai-based startup, has raised $1 million in its early-stage funding round. The investment was led by Mistry Ventures, a prominent Indian venture capital firm. AMAMA operates in the food and beverage space, offering a range of healthy and natural food products to customers.
The company plans to utilize the funds to expand its product range, strengthen its distribution channels, and increase its online presence. AMAMA’s focus on healthy eating and sustainable food practices has significant potential in India, where the demand for healthy food options is growing rapidly.
Growing interest in India’s D2C and lifestyle sectors
The latest funding updates in Khetika, Divine Hindu, and AMAMA signal a growing interest in India’s D2C and lifestyle sectors. These investments demonstrate the confidence of investors in the potential of Indian startups to disrupt traditional industries and capture significant market share.
The D2C market in India is expected to continue its rapid growth trajectory, driven by increasing consumer demand for online shopping, a growing middle class, and the proliferation of social media and e-commerce platforms. Lifestyle brands, in particular, are poised to benefit from the trend, as Indian consumers increasingly prioritize wellness, sustainability, and eco-friendly living.
Conclusion
The latest funding updates in Khetika, Divine Hindu, and AMAMA highlight the significant opportunities in India’s D2C and lifestyle sectors. These investments not only demonstrate the confidence of investors in Indian startups but also underscore the growing importance of these sectors in the country’s economy.
As the Indian startup ecosystem continues to evolve, it will be interesting to track the growth and expansion of these companies, as well as the emergence of new players in the D2C and lifestyle spaces. One thing is certain, however – the future of Indian entrepreneurship looks bright, with ample opportunities for innovation, growth, and disruption.
News Source:
https://startuptalky.com/news/daily-indian-funding-roundup-key-news-7-july-2025/
