Mason & Co: India’s Ethical Vegan Chocolate from Auroville
In a world where indulgence is often synonymous with guilt, Mason & Co is a breath of fresh air. This woman-led vegan chocolate brand from Auroville is not only a haven for those with a sweet tooth but also a champion of ethical and sustainable practices. Founded by Jane Mason, the brand has taken the concept of bean-to-bar chocolate-making to new heights, empowering local women, supporting farmers, and using eco-friendly packaging.
As you bite into one of Mason & Co’s signature bars, you’re not just treating your taste buds; you’re supporting a cause that’s bigger than just chocolate. The brand’s commitment to sustainability and social responsibility is evident in every step of its process, from sourcing high-quality cocoa beans to crafting bold, unique flavors.
A Journey of Discovery
Jane Mason’s journey with Mason & Co began with a passion for exploring the world of chocolate. As a self-taught chocolatier, she spent years experimenting with different techniques and ingredients to create unique flavor profiles. Her travels took her to various parts of the world, where she discovered the rich, vibrant flavors of Indian cocoa beans.
In 2015, Jane decided to take the plunge and start her own chocolate brand in Auroville, a small town in southern India known for its vibrant arts and cultural scene. With a small factory and a team of local women, Mason & Co was born.
Empowering Local Women
Mason & Co’s commitment to empowering local women is at the heart of its operations. The brand employs a team of women from the surrounding villages, providing them with a stable income and opportunities for growth. These women are not only skilled chocolate-makers but also play a crucial role in the brand’s quality control process.
The brand’s training program for women is designed to equip them with the skills and knowledge needed to take charge of their own lives. By providing a platform for them to grow and develop, Mason & Co is not only creating a more sustainable business model but also contributing to the economic empowerment of local communities.
Supporting Farmers
Mason & Co’s approach to sourcing cocoa beans is deeply rooted in its commitment to sustainability. The brand partners with local farmers to source high-quality beans, ensuring that they receive a fair price for their produce. This not only benefits the farmers but also helps to promote sustainable agriculture practices in the region.
The brand’s partnership with farmers is built on trust and mutual respect. Mason & Co works closely with the farmers to identify the best-growing regions and provides them with technical assistance and training to improve their yields. This collaborative approach has not only resulted in some of the world’s best cocoa beans but also contributed to the economic development of rural communities.
Eco-Friendly Packaging
In an industry known for its wasteful packaging, Mason & Co is a beacon of sustainability. The brand uses eco-friendly packaging materials, such as biodegradable wrappers and recyclable boxes, to minimize its environmental footprint.
The brand’s commitment to sustainability extends beyond its packaging to its entire operations. Mason & Co’s factory is powered by renewable energy sources, and the brand is constantly exploring new ways to reduce its waste and carbon emissions.
Bold Flavors and Uncompromising Quality
Mason & Co’s chocolate bars are a testament to the brand’s commitment to quality and innovation. The brand’s signature flavors, such as 85% Intense Dark and Sea Salt, are bold and unique, with notes of fruit, nuts, and spices that will tantalize your taste buds.
From the moment you take a bite, you’ll know that you’re not just indulging in a piece of chocolate – you’re experiencing a journey of discovery. The flavors are complex and nuanced, with a depth and richness that’s hard to find in mass-produced chocolates.
Conclusion
Mason & Co is more than just a chocolate brand – it’s a movement. A movement that’s committed to empowering local women, supporting farmers, and promoting sustainable practices. With its bold flavors and uncompromising quality, the brand is redefining the world of vegan chocolate.
As you indulge in a piece of Mason & Co’s ethical vegan chocolate, remember that you’re not just treating your taste buds – you’re supporting a cause that’s bigger than just chocolate. You’re empowering local women, supporting farmers, and promoting sustainable practices.
News Source:
https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
