Mason & Co: India’s Ethical Vegan Chocolate from Auroville
As the world continues to grapple with the challenges of sustainability and social responsibility, it’s heartening to come across brands that are truly making a difference. One such brand is Mason & Co, a woman-led vegan chocolate company from Auroville, India. Founded by Jane Mason, the brand is on a mission to empower local women, support farmers, and reduce its environmental footprint through eco-friendly packaging. In this blog post, we’ll delve into the story of Mason & Co, its unique philosophy, and what sets it apart from other chocolate brands in the market.
A Bean-to-Bar Journey
Mason & Co is a bean-to-bar chocolate brand, which means that every step of the chocolate-making process, from sourcing high-quality cocoa beans to roasting and grinding them, is done in-house. This approach allows the brand to have complete control over the quality and flavor profile of its chocolate. The brand sources its cocoa beans from small-scale farmers in India and abroad, ensuring that the farmers receive a fair price for their produce.
Vegan and Cruelty-Free
Mason & Co is committed to being vegan and cruelty-free. The brand uses plant-based ingredients and avoids any animal-derived products, making it a haven for vegans and those who are concerned about animal welfare. The brand’s chocolate bars are free from dairy, soy, and other animal products, making them a great option for those with dietary restrictions.
Empowering Local Women
Empowering local women is a key aspect of Mason & Co’s philosophy. The brand partners with local women’s cooperatives to source its cocoa beans, providing them with a stable income and a platform to showcase their skills. The brand also provides training and support to these women, enabling them to improve their farming practices and increase their yields.
Eco-Friendly Packaging
Mason & Co is committed to reducing its environmental footprint through eco-friendly packaging. The brand uses biodegradable and compostable packaging materials, which are free from plastic and other non-biodegradable materials. This approach not only reduces waste but also helps to minimize the brand’s carbon footprint.
Unique Flavors
Mason & Co is known for its bold and unique flavors, which are designed to tantalize the taste buds. The brand’s 85% Intense Dark chocolate bar is a standout, with its rich, velvety texture and deep, dark flavor profile. Another popular flavor is the Sea Salt bar, which combines the sweetness of chocolate with the savory flavor of sea salt.
Awards and Recognition
Mason & Co has received widespread recognition for its commitment to sustainability and social responsibility. The brand has won several awards, including the “Best Bean-to-Bar Chocolate” award at the 2019 India Food Forum and the “Best Vegan Chocolate” award at the 2020 Vegan Food Awards.
Conclusion
Mason & Co is a remarkable brand that is making a positive impact in the world of chocolate. By empowering local women, supporting farmers, and using eco-friendly packaging, the brand is setting a new standard for the industry. With its unique flavors and commitment to sustainability, Mason & Co is a brand that is sure to resonate with chocolate lovers who care about the environment and social responsibility.
Source:
https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
