Mason & Co: India’s Ethical Vegan Chocolate from Auroville
As the world becomes increasingly conscious of the impact of our daily choices on the environment and society, the demand for sustainable and ethical products is on the rise. In the world of chocolate, a brand stands out for its commitment to these values – Mason & Co, a woman-led vegan chocolate brand from Auroville, India. Founded by Jane Mason, the brand is not only renowned for its delicious and bold flavors but also for its dedication to empowering local women, supporting farmers, and using eco-friendly packaging.
A Journey of Passion and Purpose
Jane Mason, the founder of Mason & Co, is a passionate chocolate lover who has always been driven by a desire to make a positive impact. After years of working in the corporate world, she decided to take the leap and pursue her dream of creating a chocolate brand that would not only delight taste buds but also promote social and environmental responsibility.
Mason & Co was born in 2014, and since then, the brand has been on a mission to revolutionize the chocolate industry. With its bean-to-bar approach, Mason & Co controls every step of the chocolate-making process, from sourcing high-quality cocoa beans to crafting unique and bold flavors.
Empowering Local Women
One of the key pillars of Mason & Co’s philosophy is empowering local women. The brand has established a partnership with the local Auroville community, where women are employed as chocolate makers, farmers, and packaging specialists. This not only provides them with a stable income but also helps them develop new skills and gain confidence.
At Mason & Co, women are not just employees; they are also partners in the brand’s mission to create sustainable and ethical chocolate. The brand’s commitment to empowering women has received recognition from various organizations, including the International Labour Organization (ILO), which has praised Mason & Co for its efforts to promote gender equality in the workplace.
Supporting Sustainable Farming
Mason & Co is committed to supporting small-scale, organic farmers who cultivate high-quality cocoa beans. The brand believes that sustainable farming practices are essential for ensuring a healthy and thriving environment, and it works closely with farmers to promote environmentally friendly methods.
The brand’s approach to sourcing cocoa beans is unique in that it prioritizes quality over quantity. Mason & Co only sources beans from farmers who adhere to strict sustainable farming practices, ensuring that the chocolate is not only delicious but also environmentally responsible.
Eco-Friendly Packaging
In an industry where packaging is often a major contributor to waste, Mason & Co has taken a bold step by adopting eco-friendly packaging. The brand uses biodegradable and recyclable materials for its packaging, which not only reduces waste but also minimizes the brand’s carbon footprint.
Mason & Co’s commitment to sustainability extends beyond its packaging to its entire supply chain. The brand is transparent about its sourcing practices and ensures that its suppliers adhere to strict environmental and social standards.
Bold Flavors for the Adventurous Palate
Mason & Co is known for its bold and unique flavors, which are crafted to delight the adventurous palate. The brand’s 85% Intense Dark chocolate is a favorite among chocolate lovers, with its rich, velvety texture and deep, dark flavor. The Sea Salt flavor is another popular choice, with its perfect balance of sweet and salty notes.
Whether you’re a seasoned chocolate lover or just looking to try something new, Mason & Co has a flavor that’s sure to tantalize your taste buds. And with its commitment to sustainability and social responsibility, you can indulge in the knowledge that your chocolate is not only delicious but also ethical.
Conclusion
Mason & Co is a beacon of hope in the world of chocolate, a brand that is revolutionizing the industry with its commitment to sustainability and social responsibility. From empowering local women to supporting sustainable farming and eco-friendly packaging, Mason & Co is a brand that is truly making a difference.
If you’re a chocolate lover who cares about the environment and society, Mason & Co is a brand that’s definitely worth trying. With its bold flavors and commitment to ethics, Mason & Co is the perfect choice for anyone who wants to indulge in the world of chocolate while also making a positive impact.
Source:
https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
