Mason & Co: India’s Ethical Vegan Chocolate from Auroville
Vegan chocolate, a term that often conjures up images of bland, bland-tasting treats. But not when it comes to Mason & Co, India’s finest bean-to-bar vegan chocolate brand. Founded by Jane Mason, a woman with a passion for chocolate and a commitment to ethics, Mason & Co is changing the way we think about vegan chocolate. Located in the spiritual hub of Auroville, this woman-led brand is not only making waves in the world of vegan chocolate but also empowering local women, supporting farmers, and using eco-friendly packaging.
The Birth of Mason & Co
Jane Mason, a self-taught chocolatier, had always been fascinated by the world of chocolate. Growing up in a family of foodies, she was exposed to the rich flavors and textures of high-quality chocolate from a young age. However, as she delved deeper into the world of chocolate, she began to realize the harsh realities of the industry. From child labor to deforestation, the traditional chocolate industry was not exactly squeaky clean. Determined to make a difference, Jane decided to take matters into her own hands and started Mason & Co.
The Mission
Mason & Co’s mission is simple yet powerful: to create high-quality, ethical, and sustainable vegan chocolate that not only tastes amazing but also makes a positive impact on the world. The brand is committed to sourcing its cocoa beans from small-scale farmers who receive fair prices for their produce. This not only ensures that the farmers are able to live dignified lives but also helps to preserve the rich biodiversity of the regions in which they operate.
The Chocolate-Making Process
Mason & Co’s chocolate-making process is a labor of love that begins with the selection of the finest cocoa beans. The brand sources its beans from a variety of regions around the world, each with its unique flavor profile and characteristics. The beans are then carefully roasted and winnowed to extract the flavorful nibs, which are mixed with natural sweeteners and other ingredients to create the perfect blend.
The Flavors
Mason & Co’s range of flavors is a testament to the brand’s commitment to innovation and creativity. From the rich, intense flavors of its 85% Dark Chocolate to the salty, caramel notes of its Sea Salt Bar, every flavor is carefully crafted to delight the senses. The brand’s most popular flavor, the 85% Intense Dark, is a game-changer. With its bold, fruity notes and smooth, velvety texture, it’s a chocolate that will convert even the most die-hard non-vegan chocolate lovers.
The Packaging
Mason & Co’s commitment to sustainability extends beyond the chocolate-making process to the packaging itself. The brand uses eco-friendly packaging materials that are fully biodegradable and compostable, reducing its carbon footprint and minimizing waste. The wrapping itself is a beautiful, hand-stamped design that adds an extra layer of elegance to the already-stunning chocolate.
Empowering Local Women
Mason & Co’s commitment to empowering local women is a key part of its mission. The brand partners with local women’s cooperatives to source its cocoa beans and employs local women in its chocolate-making process. This not only provides economic opportunities for these women but also helps to preserve the rich cultural heritage of the regions in which they operate.
The Future
As Mason & Co continues to grow and expand, its commitment to ethics and sustainability remains unwavering. The brand is constantly innovating, experimenting with new flavors and production methods to stay ahead of the curve. With its focus on quality, sustainability, and social responsibility, Mason & Co is poised to become a leader in the world of vegan chocolate.
Conclusion
Mason & Co is a breath of fresh air in the world of vegan chocolate. With its commitment to ethics, sustainability, and social responsibility, this woman-led brand is making a real difference in the world. From its bold, intense flavors to its eco-friendly packaging and commitment to empowering local women, Mason & Co is a brand that is truly changing the game. If you’re looking for a chocolate that not only tastes amazing but also makes a positive impact on the world, look no further than Mason & Co.
Source:
https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
