Mason & Co: India’s Ethical Vegan Chocolate from Auroville
In a world where indulgence is often synonymous with guilt, Mason & Co is a beacon of hope for chocolate lovers who crave more than just a sweet treat. This woman-led vegan chocolate brand from Auroville is not only changing the way we think about chocolate but also empowering local women, supporting farmers, and promoting eco-friendly packaging. With its bold flavors and commitment to ethical and sustainable practices, Mason & Co is redefining the very fabric of the chocolate industry.
Founded by Jane Mason, Mason & Co is a bean-to-bar chocolate brand that sources its high-quality cacao beans from small-scale farmers and cooperatives across India. The brand’s dedication to sustainable and fair trade practices ensures that the farmers receive a fair price for their produce, allowing them to invest in their communities and improve their livelihoods.
One of the standout features of Mason & Co’s chocolate is its bold flavor profile. The brand’s 85% Intense Dark chocolate, for instance, is a game-changer for anyone who loves a rich and intense chocolate experience. The dark chocolate is made from a blend of Indian and international cacao beans, which gives it a unique flavor profile that is both complex and indulgent. The Sea Salt bar, on the other hand, is a masterclass in balancing sweet and salty flavors, with the perfect amount of sea salt adding a delightful contrast to the rich chocolate.
But Mason & Co’s commitment to quality and sustainability goes beyond just the chocolate itself. The brand’s packaging is eco-friendly, made from recycled materials and biodegradable components. This not only reduces waste but also minimizes the brand’s carbon footprint.
At the heart of Mason & Co’s mission is a commitment to empowering local women. The brand partners with local women’s cooperatives to source its cacao beans, providing them with a fair price and helping to improve their livelihoods. This not only helps to promote gender equality but also ensures that the local community benefits from the brand’s success.
Mason & Co’s impact extends beyond just the local community, however. The brand’s commitment to sustainable and fair trade practices has a ripple effect throughout the entire supply chain. By supporting small-scale farmers and cooperatives, Mason & Co is helping to promote sustainable agriculture practices and reduce the environmental impact of large-scale industrial farming.
In an industry dominated by big brands and mass-produced chocolate, Mason & Co’s commitment to ethics and sustainability is a breath of fresh air. The brand’s dedication to using high-quality, fair-trade ingredients and eco-friendly packaging sets a new standard for the chocolate industry.
Mason & Co’s journey began in 2013, when Jane Mason set out to create a chocolate brand that was not only delicious but also sustainable and ethical. With a background in food science and a passion for social entrepreneurship, Mason was well-equipped to tackle the challenges of creating a socially responsible chocolate brand.
After months of research and development, Mason & Co launched its first range of chocolates in 2014. The brand’s early success was fueled by its commitment to quality and sustainability, as well as its innovative approach to flavor profiles. Today, Mason & Co is considered one of India’s finest bean-to-bar vegan chocolate brands, with a loyal following of chocolate enthusiasts who appreciate the brand’s commitment to ethics and sustainability.
In conclusion, Mason & Co is a shining example of what can be achieved when passion, commitment, and social responsibility come together. The brand’s bold flavors, eco-friendly packaging, and commitment to empowering local women make it a standout in the world of chocolate. Whether you’re a chocolate aficionado or just looking for a new and exciting way to indulge, Mason & Co is definitely worth trying.
Source:
https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
