Mason & Co: India’s ethical vegan chocolate from Auroville
When it comes to indulging in the rich, velvety goodness of chocolate, most of us don’t think twice about the impact it has on our health, the environment, and the people involved in its production. However, a pioneering brand from Auroville, Mason & Co, is changing the game by offering India’s finest bean-to-bar vegan chocolate that’s not only delicious but also ethical and sustainable.
Founded by Jane Mason, a woman with a passion for empowering local women and supporting farmers, Mason & Co is a woman-led brand that’s making waves in the world of chocolate. With a focus on eco-friendly packaging and bold flavors, Mason & Co is championing ethical indulgence in every bar.
The Birth of a Brand
Jane Mason’s journey with chocolate began over a decade ago, when she first discovered the art of making chocolate in Auroville. With its rich soil and ideal climate, Auroville is an ideal location for growing high-quality cocoa beans, which are the backbone of any great chocolate. Mason’s passion for sustainable living and her desire to empower local women led her to create Mason & Co, a brand that would not only produce exceptional chocolate but also create a positive impact on the community.
The Process
Mason & Co’s chocolate-making process is a labor of love. From sourcing high-quality cocoa beans from local farmers to roasting and grinding them to perfection, every step of the process is carefully monitored to ensure the highest quality. The brand uses traditional stone-grinding methods to give their chocolate a unique flavor profile that’s both smooth and intense.
Unique Flavors
Mason & Co’s range of flavors is a testament to the brand’s commitment to innovation and quality. From the 85% Intense Dark, which is perfect for those who love a strong, bold chocolate, to the Sea Salt, which adds a touch of sophistication to the classic chocolate experience, each bar is a masterclass in flavor profiling. The brand’s use of locally-sourced ingredients and unique flavor combinations sets it apart from other vegan chocolate brands in the market.
Empowering Local Women
Mason & Co is not just about producing exceptional chocolate; it’s also about empowering local women and supporting farmers. The brand works closely with local women to source the finest cocoa beans and to create a positive impact on the community. By providing training and employment opportunities to local women, Mason & Co is helping to break down social and economic barriers and promote gender equality.
Eco-Friendly Packaging
In an industry that’s notorious for its use of non-biodegradable packaging, Mason & Co is a breath of fresh air. The brand uses eco-friendly packaging made from recycled materials, which not only reduces waste but also supports a circular economy. By choosing Mason & Co, consumers are not only indulging in delicious chocolate but also contributing to a more sustainable future.
Awards and Accolades
Mason & Co’s commitment to quality and sustainability has earned the brand numerous awards and accolades. From winning the Best Vegan Chocolate award at the 2020 India Food Awards to being featured in publications like Forbes and The Hindu, Mason & Co is fast becoming a household name in the world of chocolate.
Conclusion
Mason & Co is a shining example of what it means to be a responsible and sustainable business. By producing exceptional chocolate that’s not only delicious but also ethical and sustainable, the brand is making a positive impact on the community and the environment. If you’re looking for a chocolate brand that truly cares about the people and the planet, look no further than Mason & Co.
News Source:
https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
