Mason & Co: India’s Ethical Vegan Chocolate from Auroville
In a world where indulgence often comes at the expense of the environment and animal welfare, it’s refreshing to find a brand that bucks the trend. Mason & Co., a woman-led vegan chocolate brand from Auroville, is leading the charge towards ethical, sustainable indulgence in every bar. Founded by Jane Mason, this innovative brand not only offers a range of bold and delicious flavors but also empowers local women, supports farmers, and uses eco-friendly packaging. In this blog post, we’ll delve into the story of Mason & Co. and explore what makes them India’s finest bean-to-bar vegan chocolate brand.
The Story Behind Mason & Co.
Jane Mason, the founder of Mason & Co., has always been passionate about chocolate. Growing up, she would spend hours in the kitchen experimenting with different recipes and flavor combinations. Her love for chocolate only intensified as she traveled the world, discovering unique and exotic ingredients. However, her passion for chocolate was not without a sense of responsibility. She was deeply troubled by the environmental and social impact of the traditional chocolate industry, where deforestation, child labor, and animal exploitation were all too common.
Determined to make a difference, Jane decided to create a brand that would not only produce delicious chocolate but also prioritize sustainability, social responsibility, and animal welfare. And so, Mason & Co. was born in Auroville, a small town in southern India known for its spiritual and artistic community.
Empowering Local Women
Mason & Co. is a woman-led brand, and Jane is committed to empowering local women through her business. The brand partners with local women’s cooperatives to source high-quality cacao beans, providing them with a stable income and opportunities for growth. By working with women, Mason & Co. helps to break the cycle of poverty and supports the economic empowerment of marginalized communities.
Supporting Farmers
Mason & Co. is dedicated to supporting local farmers and promoting sustainable agriculture. The brand sources its cacao beans from small-scale farmers who use environmentally friendly farming practices. By working directly with farmers, Mason & Co. is able to ensure that the cacao beans are of the highest quality and that the farmers receive a fair price for their produce.
Eco-Friendly Packaging
Mason & Co. is also committed to reducing its environmental impact. The brand uses eco-friendly packaging made from biodegradable materials, ensuring that its chocolate bars are not only delicious but also sustainable. By reducing its packaging waste, Mason & Co. helps to minimize its carbon footprint and reduce the amount of plastic that ends up in landfills and oceans.
Bold Flavors and Unique Ingredients
Mason & Co. is known for its bold flavors and unique ingredients. The brand’s 85% Intense Dark chocolate bar is a particular favorite among chocolate lovers, with its rich, velvety texture and deep, dark flavor. The brand’s Sea Salt chocolate bar is another popular choice, with its perfect balance of sweet and salty flavors.
Mason & Co. also experiments with unique ingredients, such as matcha green tea and turmeric, to create innovative and delicious flavor combinations. The brand’s chocolate bars are not only delicious but also offer a sense of adventure and exploration, as customers discover new and exciting flavors.
Conclusion
Mason & Co. is a shining example of what it means to be an ethical and sustainable business. By empowering local women, supporting farmers, and using eco-friendly packaging, the brand is leading the way towards a more responsible and compassionate chocolate industry. With its bold flavors and unique ingredients, Mason & Co. offers customers a delicious and indulgent treat that also supports positive change.
If you’re looking for a chocolate brand that aligns with your values and priorities, look no further than Mason & Co. With its commitment to sustainability, social responsibility, and animal welfare, Mason & Co. is the perfect choice for anyone who wants to indulge in delicious chocolate while also making a positive impact on the world.
News Source:
https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
