Mason & Co: India’s Ethical Vegan Chocolate from Auroville
In a world where indulgence often comes at the cost of the environment and animal welfare, Mason & Co is a breath of fresh air. This woman-led vegan chocolate brand from Auroville, founded by Jane Mason, is redefining the concept of luxury chocolate-making by empowering local women, supporting farmers, and using eco-friendly packaging. With its bold flavors and commitment to sustainability, Mason & Co is championing ethical indulgence in every bar.
A Bean-to-Bar Approach
Mason & Co takes pride in being a bean-to-bar chocolate maker, which means that every step of the chocolate-making process, from sourcing high-quality cocoa beans to roasting and grinding, is done in-house. This approach allows the brand to maintain complete control over the quality and taste of its chocolate, ensuring that every bar is a masterpiece of flavor and texture.
Women Empowerment
Jane Mason, the founder of Mason & Co, is a passionate advocate for women’s empowerment. The brand’s commitment to empowering local women is evident in its hiring practices. Many of the brand’s employees are local women who have been trained in the art of chocolate-making. This not only provides them with a stable income but also gives them a sense of pride and accomplishment.
Supporting Sustainable Farming
Mason & Co is dedicated to supporting sustainable farming practices. The brand sources its cocoa beans from small-scale farmers who use eco-friendly methods to cultivate their crops. This not only ensures that the chocolate is free from pesticides and other chemicals but also helps to preserve the natural environment.
Eco-Friendly Packaging
The brand’s commitment to sustainability extends to its packaging as well. Mason & Co uses biodegradable and compostable packaging materials, making it a responsible choice for chocolate lovers who care about the environment.
Bold Flavors
Mason & Co is known for its bold flavors, which are inspired by Jane Mason’s travels to different parts of the world. The brand’s 85% Intense Dark chocolate, for example, is a rich and decadent treat that is perfect for those who prefer a stronger chocolate flavor. The Sea Salt chocolate, on the other hand, is a sweet and savory delight that is perfect for those who prefer a milder flavor.
Mission to Make a Difference
At Mason & Co, the mission is not just to make delicious chocolate but to make a positive impact on the community and the environment. The brand’s commitment to empowering local women, supporting sustainable farming practices, and using eco-friendly packaging is a testament to its dedication to making a difference.
Conclusion
Mason & Co is a true pioneer in the world of vegan chocolate-making. With its bold flavors, commitment to sustainability, and dedication to empowering local women, the brand is a shining example of what it means to be an ethical and responsible business. If you’re a chocolate lover who cares about the environment and animal welfare, Mason & Co is definitely a brand worth trying.
Source: https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
