Mason & Co: India’s Ethical Vegan Chocolate from Auroville
In a world where indulgence is often synonymous with guilt, Mason & Co is a breath of fresh air. This woman-led vegan chocolate brand from Auroville is on a mission to change the way we think about chocolate – and they’re doing it the right way. Founded by Jane Mason, Mason & Co is a bean-to-bar chocolate maker that not only produces delicious, bold flavors but also empowers local women, supports farmers, and uses eco-friendly packaging. In this blog post, we’ll delve into the story behind Mason & Co and explore why they’re India’s finest vegan chocolate brand.
A Story of Passion and Purpose
Jane Mason, the founder of Mason & Co, has always been passionate about chocolate. Growing up in the UK, she was fascinated by the process of making chocolate and the art of blending different flavors. However, as she delved deeper into the world of chocolate, she became increasingly disillusioned with the industry’s practices. She was appalled by the use of child labor, deforestation, and animal exploitation in the production of chocolate. Determined to make a difference, Jane decided to take matters into her own hands and start her own chocolate company.
The Birth of Mason & Co
Mason & Co was born in 2015, when Jane moved to Auroville, a spiritual community in southern India known for its eco-friendly and sustainable practices. Auroville’s emphasis on community living and sustainable living resonated deeply with Jane’s values, and she knew that this was the perfect place to set up her business. With the help of local women, Jane set up a small workshop and began experimenting with different flavors and techniques.
Empowering Local Women
Jane’s vision for Mason & Co extended beyond just making delicious chocolate. She wanted to empower local women and provide them with sustainable income opportunities. Today, many of the women who work with Mason & Co are from underprivileged backgrounds, and the company provides them with training and mentorship to develop their skills. This not only benefits the women but also helps to reduce poverty and promote gender equality in the community.
Supporting Sustainable Farming Practices
Mason & Co is committed to supporting sustainable farming practices and sourcing high-quality cacao beans from small-scale farmers. The company works closely with farmers to ensure that they receive a fair price for their beans and are provided with training and support to improve their yields and quality. This approach not only benefits the farmers but also helps to promote biodiversity and preserve the environment.
Eco-Friendly Packaging
In a world where plastic waste is a growing concern, Mason & Co’s eco-friendly packaging is a breath of fresh air. The company uses compostable packaging materials, which are biodegradable and non-toxic. This not only reduces waste but also helps to protect the environment and promote sustainability.
Bold Flavors and Quality Chocolate
Mason & Co is known for its bold flavors, which are a reflection of Jane’s passion for experimenting with different ingredients and techniques. The company’s 85% Intense Dark chocolate is a particular favorite among chocolate lovers, with its rich, velvety texture and deep, dark flavor. The Sea Salt bar is another popular choice, with its perfect balance of sweet and salty flavors.
Conclusion
Mason & Co is more than just a chocolate brand – it’s a movement. Jane Mason’s commitment to empowering local women, supporting sustainable farming practices, and using eco-friendly packaging is a beacon of hope in an industry that often prioritizes profits over people and the planet. If you’re looking for a chocolate brand that aligns with your values, look no further than Mason & Co. Their delicious, bold flavors are the perfect way to indulge in a little luxury while also supporting a cause that matters.
Source: https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
