Mason & Co: India’s Ethical Vegan Chocolate from Auroville
As the world becomes increasingly conscious of the impact of our daily choices on the environment and society, the chocolate industry is no exception. With the rise of veganism and sustainability, many chocolate brands are redefining their approach to production, sourcing, and packaging. Among these pioneers is Mason & Co, a woman-led vegan chocolate brand from Auroville, India. Founded by Jane Mason, the brand is dedicated to empowering local women, supporting farmers, and using eco-friendly packaging, making it a true champion of ethical and sustainable indulgence.
A Bean-to-Bar Approach
Mason & Co’s commitment to quality and transparency begins with their bean-to-bar approach. Unlike many mass-produced chocolates, they source high-quality cacao beans directly from local farmers, ensuring fair trade practices and supporting the local community. This approach not only guarantees the best possible flavor but also helps to promote sustainable agriculture and fair labor practices.
The Birth of a Brand
Jane Mason, the founder of Mason & Co, has always been passionate about food, sustainability, and social responsibility. Growing up in Australia, she discovered her love for chocolate-making during a visit to Belgium, where she learned the art of traditional chocolate-making from Belgian chocolatiers. Upon moving to India, she recognized the potential for creating a unique, high-quality, and sustainable chocolate brand that would not only satisfy the palate but also make a positive impact on the community.
Empowering Local Women
One of the most distinctive aspects of Mason & Co is its commitment to empowering local women. The brand partners with women-led cooperatives in Auroville and surrounding areas, providing them with skills training, employment opportunities, and a platform to showcase their talents. This not only supports the local economy but also promotes gender equality and women’s empowerment.
Eco-Friendly Packaging
In today’s world, packaging is a critical aspect of any product, and Mason & Co is no exception. The brand uses eco-friendly packaging made from recycled materials, biodegradable materials, or compostable materials, ensuring that their products have a minimal environmental footprint. This commitment to sustainability extends to their chocolate-making process, which is free from artificial additives, preservatives, and animal-derived ingredients.
Bold Flavors
Mason & Co’s chocolate bars are renowned for their bold flavors, which are carefully crafted to delight the senses. Their 85% Intense Dark chocolate, for example, is made from a blend of Indian and international cacao beans, offering a rich, complex flavor profile with notes of dark fruit, caramel, and spices. The Sea Salt bar, on the other hand, combines the richness of dark chocolate with the subtle crunch of sea salt, creating a perfect balance of sweet and savory.
A Brand that Cares
Mason & Co is more than just a chocolate brand – it’s a movement that embodies the values of social responsibility, sustainability, and community engagement. By empowering local women, supporting farmers, and using eco-friendly packaging, the brand is making a positive impact on the world, one bar at a time.
Conclusion
Mason & Co is a shining example of what it means to be a responsible and sustainable business. By combining high-quality chocolate-making with a commitment to social and environmental responsibility, the brand is redefining the chocolate industry. If you’re looking for a chocolate that not only satisfies your taste buds but also aligns with your values, Mason & Co is an excellent choice.
Source:
https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
