Mason & Co: India’s Ethical Vegan Chocolate from Auroville
When it comes to indulging in the rich, velvety goodness of chocolate, most of us don’t give much thought to the impact our sweet treats have on the environment and society. However, a growing number of conscious consumers are seeking out alternatives that not only tantalize their taste buds but also align with their values of sustainability and social responsibility. Enter Mason & Co, India’s finest bean-to-bar vegan chocolate brand, which is making waves in the industry with its bold flavours and commitment to ethical, sustainable practices.
Founded by Jane Mason, a passionate entrepreneur and vegan advocate, Mason & Co is a woman-led brand that has taken root in the heart of Auroville, a spiritual community in southern India known for its alternative lifestyle and eco-friendly ethos. With a mission to empower local women, support farmers, and reduce waste, Mason & Co is redefining the chocolate-making process while staying true to its values of compassion, community, and environmental stewardship.
A Bean-to-Bar Approach
Mason & Co’s commitment to sustainability begins with its sourcing practices. Unlike many chocolate brands that rely on third-party suppliers, Mason & Co works directly with local farmers to source high-quality cacao beans. This approach not only ensures that the farmers receive a fair price for their beans but also fosters a sense of community and mutual respect. By cutting out intermediaries, Mason & Co is able to reduce its carbon footprint and promote a more equitable distribution of wealth.
The company’s bean-to-bar approach is a labor of love that involves carefully roasting, winnowing, and grinding the cacao beans to create a unique and complex flavor profile. This hands-on process allows Mason & Co to craft chocolates that are not only delicious but also reflect the region’s terroir. From the subtle notes of Indian spices to the rich, earthy undertones of the cacao, every bar is a testament to the brand’s dedication to quality and authenticity.
Bold Flavours and Eco-Friendly Packaging
Mason & Co’s chocolate bars are not only a feast for the senses but also a reflection of the brand’s bold and adventurous spirit. Flavours like 85% Intense Dark and Sea Salt are a departure from the usual milk chocolate or white chocolate offerings, and have quickly gained a loyal following among chocolate enthusiasts. The 85% Intense Dark bar, in particular, is a masterclass in balancing bold, bitter notes with subtle hints of fruit and spice, making it a standout in the world of vegan chocolate.
But what really sets Mason & Co apart is its commitment to eco-friendly packaging. The company uses compostable, biodegradable wrappers made from plant-based materials, which not only reduce waste but also minimize the brand’s carbon footprint. This attention to detail is a testament to Mason & Co’s dedication to sustainability and its willingness to challenge the status quo in the chocolate industry.
Empowering Local Women
Mason & Co’s commitment to social responsibility is not limited to its sourcing practices or sustainable packaging. The company is also dedicated to empowering local women, who are often marginalized and underserved in Indian society. By providing training and employment opportunities, Mason & Co is helping to break the cycle of poverty and promote gender equality in the region.
The company’s training programs are designed to equip women with the skills they need to thrive in the chocolate-making industry, from bean-to-bar production to customer service and sales. This not only provides a sense of purpose and fulfillment but also helps to build a sense of community and belonging among the women involved.
Conclusion
Mason & Co is a shining example of what it means to approach business with a sense of purpose and responsibility. By empowering local women, supporting farmers, and using eco-friendly packaging, this Indian vegan chocolate brand is redefining the industry’s standards of sustainability and social responsibility.
For those who crave rich, bold flavours and a sense of connection to the people and places behind their chocolate, Mason & Co is a must-try. Whether you’re a long-time vegan or simply looking for a more sustainable alternative to traditional chocolate, this woman-led brand is sure to impress.
Source:
https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
