Vilvah: Coimbatore’s Clean Beauty Brand Built with Purpose
In a world where the beauty industry is increasingly dominated by mass-produced, chemical-laden products, Vilvah Store stands out as a beacon of hope for those seeking a more natural and sustainable approach to skincare and haircare. Founded in 2017 by Kruthika Kumaran, this Coimbatore-based brand has disrupted the status quo with its eco-friendly products made from goat milk and aloe, all while adhering to sustainable packaging and in-house manufacturing practices.
Kruthika’s personal mission to create a cleaner, healthier beauty routine for herself sparked the idea for Vilvah. Growing up, she was plagued by skin issues and hair problems, but after discovering the benefits of goat milk and aloe, she was determined to create products that would help others achieve the same results. With a background in business and a passion for natural living, Kruthika set out to build a brand that would not only provide effective solutions but also prioritize the environment and the well-being of its customers.
Fast forward to today, Vilvah Store has grown to generate a whopping ₹27 crore in revenue, with a loyal customer base and a strong presence in the Indian market. But despite its rapid growth, the brand remains committed to its core values of sustainability, authenticity, and mindful growth.
The Farm-to-Face Movement
Vilvah’s commitment to sustainability is evident in its approach to sourcing ingredients. The brand works directly with local farmers to source high-quality goat milk and aloe, ensuring that the products are not only effective but also environmentally friendly. This farm-to-face approach not only reduces the carbon footprint associated with transportation but also supports the local community and promotes a culture of sustainability.
The brand’s commitment to sustainability is also reflected in its packaging. Vilvah has opted for eco-friendly packaging solutions, such as glass bottles and cardboard boxes, to minimize waste and reduce its environmental impact. In addition, the brand has implemented a recycling program for its packaging materials, encouraging customers to participate and contribute to a cleaner environment.
In-House Manufacturing and Strong R&D
Vilvah’s commitment to quality and effectiveness is reflected in its in-house manufacturing process. The brand has established its own manufacturing facility in Coimbatore, where a team of experts work tirelessly to formulate and manufacture products that meet the highest standards of quality and efficacy.
The brand’s strong research and development (R&D) team is responsible for creating new and innovative products that cater to the diverse needs of its customers. With a focus on natural ingredients and cutting-edge technology, Vilvah’s R&D team is constantly pushing the boundaries of what is possible in the world of clean beauty.
Leading India’s Clean Beauty Movement
Vilvah’s commitment to sustainability, authenticity, and mindful growth has not gone unnoticed. The brand has become a leader in India’s clean beauty movement, inspiring a new generation of entrepreneurs and consumers to adopt a more natural and sustainable approach to beauty.
As the Indian beauty industry continues to grow and evolve, Vilvah is poised to play a significant role in shaping the future of clean beauty. With its commitment to sustainability, authenticity, and mindful growth, the brand is well-positioned to continue its rapid growth and expansion while remaining true to its core values.
Conclusion
Vilvah Store is a shining example of what can be achieved when passion, purpose, and sustainability come together. Founded by Kruthika Kumaran in 2017, the brand has disrupted the beauty industry with its eco-friendly products made from goat milk and aloe, all while adhering to sustainable packaging and in-house manufacturing practices.
As Vilvah continues to grow and evolve, it is clear that the brand is committed to leading India’s farm-to-face movement with authenticity and mindful growth. Whether you’re a consumer seeking a more natural approach to beauty or an entrepreneur looking for inspiration, Vilvah Store is a brand that is sure to inspire and motivate.
News Source:
https://ascendants.in/small_business/vilvah-store-a-clean-beauty-trailblazer-from-coimbatore/
