J&K will once again see a surge of tourists: Tourism Minister
The scenic beauty of Jammu and Kashmir, often referred to as the “Paradise on Earth”, has been a major draw for tourists from all over the world. However, the recent terrorist attack in Pahalgam had a devastating impact on the tourism industry in the region. But, all hope is not lost. According to Union Culture and Tourism Minister Gajendra Singh Shekhawat, Jammu and Kashmir is set to see a surge in tourist arrivals once again.
During a two-day visit to the region, Minister Shekhawat expressed his optimism about the future of tourism in Jammu and Kashmir. He said, “The Pahalgam terrorist attack had badly hit tourism in Jammu and Kashmir, but with efforts of Centre and Jammu and Kashmir government, tourism activities have now started again.” This statement has brought a ray of hope to the tourism industry in the region, which had been reeling under the impact of the attack.
The Pahalgam terrorist attack, which took place in May this year, was a major setback for the tourism industry in Jammu and Kashmir. The attack, which resulted in the killing of three soldiers and a civilian, had sent a chilling message to tourists and locals alike, causing a significant decline in tourist arrivals. The attack was widely condemned by people from all over the world, and it had a devastating impact on the local economy.
However, the Centre and the Jammu and Kashmir government have been working tirelessly to revive the tourism industry in the region. Minister Shekhawat’s statement is a clear indication that their efforts are bearing fruit. The government has been taking several measures to ensure the safety and security of tourists, including increasing the deployment of security personnel in tourist areas.
One of the key measures taken by the government is the implementation of the “Jammu and Kashmir Tourism Recovery Plan”. This plan aims to promote tourism in the region and provide a boost to the local economy. The plan includes a range of initiatives, such as the development of new tourist infrastructure, promotion of cultural events, and provision of training to local tour operators.
The plan has already started showing positive results. Tourist arrivals in the region have started to pick up, and tourist facilities are being upgraded to provide better services to visitors. The government has also been promoting the region’s unique cultural heritage, including its cuisine, handicrafts, and festivals.
Jammu and Kashmir is known for its stunning natural beauty, with Snow-capped mountains, lush green valleys, and serene lakes. The region is home to several iconic tourist destinations, including the famous Dal Lake, the Amarnath Cave, and the majestic Vaishno Devi Temple. The region’s unique cultural heritage, including its rich history, architecture, and art, is another major draw for tourists.
Tourism is a critical sector for the economy of Jammu and Kashmir, and its growth has a direct impact on the livelihoods of thousands of people. The region’s tourism industry provides employment opportunities to over 1.5 lakh people, including hoteliers, guides, and other service providers. The industry also generates significant revenue for the local economy, which is critical for the development of infrastructure and other essential services.
In conclusion, Minister Shekhawat’s statement is a welcome development for the tourism industry in Jammu and Kashmir. The region’s unique natural beauty, rich cultural heritage, and friendly locals make it an attractive destination for tourists. With the government’s efforts to promote tourism and ensure the safety and security of tourists, Jammu and Kashmir is set to see a surge in tourist arrivals once again.
