Chaarpai: From College Project to Loved Design Brand
Aditi Lunkad’s journey with Chaarpai, a stationery brand, is a testament to the power of following one’s passion and turning a college project into a successful business. From its humble beginnings as a small project to being featured on celebrity shelves, Chaarpai’s story is a full-circle moment of quiet grit and creative purpose.
Aditi’s love for design and Indian tradition converged when she was a student at the Srishti School of Art, Design and Technology in Bangalore. Her college project, Chaarpai, was inspired by the traditional Indian swing, charpai, which is a staple in many Indian households. Aditi was fascinated by the way charpais were designed to provide comfort and relaxation, and she wanted to create a similar experience through her design.
With a focus on minimalism and functionality, Aditi designed a range of stationery products, including journals, notebooks, and pens, that exuded a sense of calm and serenity. Her design philosophy was simple: to create products that would help people slow down and appreciate the beauty of everyday moments.
After completing her project, Aditi decided to take the plunge and turn Chaarpai into a full-fledged design brand. She spent months refining her designs, experimenting with different materials, and building a brand identity that reflected her values.
The early days of Chaarpai were not without their challenges. Aditi faced skepticism from many who doubted her ability to succeed in a crowded market. However, she remained committed to her vision and continued to work tirelessly to build her brand.
One of the turning points for Chaarpai came when Bollywood actress Sonam Kapoor sent a direct message to Aditi on Instagram, expressing her love for the brand and placing an order. This was a moment of validation for Aditi, who was struggling to build momentum. It was a reminder that her hard work was paying off, and that people were taking notice of her unique designs.
As Chaarpai gained popularity, Aditi continued to innovate and push the boundaries of her design. She introduced new products, such as planners and stickers, that resonated with her audience. Her social media presence grew, and Chaarpai became a go-to destination for those seeking unique and thoughtful stationery products.
Today, Chaarpai is a beloved design brand that has gained a loyal following. Aditi’s designs are not just functional but also beautiful, making them a staple in many homes and offices. Her journey is a testament to the power of perseverance and creativity, and a reminder that even the smallest ideas can have a big impact.
So, what sets Chaarpai apart from other stationery brands? According to Aditi, it’s her commitment to quality and her desire to create products that bring joy to people’s lives.
“When I started Chaarpai, my goal was to create products that would make people feel good,” Aditi says. “I wanted to design something that would bring a smile to someone’s face, something that would make them feel calm and relaxed. My designs are inspired by Indian tradition and my love for minimalism, but they’re also inspired by my desire to make a difference in people’s lives.”
As Chaarpai continues to grow and evolve, Aditi remains committed to her values and her vision. She is constantly seeking new ways to innovate and push the boundaries of her design, while remaining true to her roots and her passion for creating beautiful and functional products.
In a world that is increasingly fast-paced and digital, Chaarpai’s focus on simplicity and mindfulness is a welcome respite. Aditi’s designs are a reminder that even in the most chaotic of times, there is beauty to be found in the simple things.
As Chaarpai continues to inspire and delight its audience, Aditi’s story is a reminder that with hard work, determination, and a commitment to one’s passion, even the smallest ideas can become something truly special.
Source: https://ascendants.in/small_business/chaarpai-aditi-lunkad-design-brand/
