Vedika Bajaj Reveals How to Beat the LinkedIn Algorithm
As a content creator, founder, or marketer on LinkedIn, you’re likely no stranger to the platform’s algorithm updates and changes. It can be frustrating to watch your posts fall flat, while others seem to effortlessly rack up engagement and followers. But fear not, dear LinkedIn enthusiasts! Vedika Bajaj, a seasoned LinkedIn expert, has cracked the code on how to beat the algorithm and maximize your reach.
After analyzing over 768 posts, Vedika has uncovered some fascinating secrets that can help you boost your engagement and grow your online presence. In this blog post, we’ll delve into her findings and provide actionable tips to help you thrive on LinkedIn.
The First 90 Minutes are Crucial
According to Vedika, the first 90 minutes after posting are the most critical for engagement. During this time, your post is most likely to be seen by your followers, and the algorithm will take note of how well it performs. This is because the algorithm uses a combination of factors, including:
- Engagement: Likes, comments, and shares
- Relevance: How well your post aligns with your audience’s interests
- Timing: When you post and how it compares to other posts in your feed
To make the most of these crucial 90 minutes, Vedika recommends posting at times when your audience is most active and engaged. You can use LinkedIn’s built-in analytics tool, LinkedIn Insights, to determine when your followers are most active.
1 Comment Equals 10 Likes
Vedika’s analysis also reveals a surprising relationship between comments and likes. According to her findings, a single comment can equal up to 10 likes! This is because comments are a strong signal to the algorithm that a post is engaging and relevant. By encouraging comments, you can boost your post’s visibility and increase the chances of it being shared.
To encourage comments, Vedika suggests asking open-ended questions, requesting feedback, or sharing a personal anecdote that sparks conversation. You can also use LinkedIn’s built-in comment prompt feature to make it easier for followers to engage.
Posting Links in Comments Boosts Reach
Another hidden gem in Vedika’s research is the impact of posting links in comments. By sharing a link in a comment, you can increase your post’s reach and engagement by up to 30%! This is because links in comments are less likely to be buried under a sea of other comments, making it easier for followers to see and engage with your content.
To make the most of this tactic, Vedika recommends posting links in comments that are relevant to your audience and provide value. You can also use LinkedIn’s built-in link shortener to make it easier to share links.
The 1-3-1 Content Strategy
Vedika’s 1-3-1 content strategy is a simple yet effective way to create engaging content that resonates with your audience. The strategy involves:
- One thought-provoking question or statement to spark conversation
- Three key takeaways or insights to provide value
- One call-to-action (CTA) to encourage engagement or sharing
By following this structure, you can create content that is both informative and engaging, making it more likely to be shared and commented on.
Daily Consistency is Key
Finally, Vedika emphasizes the importance of daily consistency in posting. By posting regularly, you can:
- Increase your visibility and reach
- Encourage engagement and comments
- Build trust and credibility with your audience
To maintain daily consistency, Vedika suggests setting aside a specific time each day to post and engage with your audience. You can also use LinkedIn’s built-in scheduling feature to plan and schedule your posts in advance.
Conclusion
Beating the LinkedIn algorithm requires a combination of strategy, creativity, and consistency. By applying Vedika’s secrets, including the importance of the first 90 minutes, the power of comments, and the benefits of posting links in comments, you can increase your engagement and reach on the platform.
Remember to keep your content informative, engaging, and relevant to your audience, and to use the 1-3-1 content strategy to structure your posts. Finally, prioritize daily consistency to build trust and credibility with your followers.
By following these tips, you can overcome the challenges of the LinkedIn algorithm and achieve success on the platform. So what are you waiting for? Start implementing these strategies today and watch your engagement and reach soar!
Source:
https://ascendants.in/spotlight/linkedin-algorithm-secrets-vedika-bajaj/
