Aastey: Mindful Athleisure Startup for Women in India
In the world of fashion, sustainability and self-acceptance are increasingly becoming the buzzwords. Amidst this growing awareness, a new wave of startups is emerging to cater to the needs of the modern woman. One such brand is Aastey, a women-led athleisure startup that has taken the Indian market by storm. Founded in 2020, Aastey is committed to promoting mindfulness, self-acceptance, and sustainability through its size-inclusive, eco-friendly activewear.
The Concept of Mindful Athleisure
In today’s fast-paced world, it’s easy to get caught up in the hustle and bustle of daily life. Aastey’s founders recognized the need for a brand that not only provided comfortable and stylish clothing but also encouraged women to be mindful of their physical and mental well-being. The concept of mindful athleisure is all about embracing self-care and self-love, and Aastey embodies this philosophy.
Size-Inclusive and Sustainable Activewear
Aastey’s activewear collections are designed to cater to women of all shapes and sizes. The brand offers a range of sizes, from XS to XL, ensuring that every woman can find a perfect fit. What sets Aastey apart is its focus on sustainability. The brand uses recycled fabrics, reducing waste and minimizing its carbon footprint. This eco-friendly approach not only benefits the environment but also resonates with the brand’s values of self-acceptance and mindfulness.
Standout Collections
Aastey has gained popularity with its unique and trendy collections. One of its most iconic collections is the ‘Airport Looks’ range, which features comfortable and stylish outfits perfect for traveling or lounging around. The brand’s designs are inspired by the urban jungle, with vibrant colors and bold patterns that make a statement.
Success Story
Aastey’s success is evident in its impressive sales figures. With over ₹3.2 crore in revenue, the brand has empowered over 2 lakh women to “live aastey” through its comfort, style, and conscious fashion. The brand’s growth has been exponential, with a significant increase in sales over the past year.
Interview with the Founder
We had the opportunity to speak with Aastey’s founder, [Founder’s Name], who shared her vision for the brand. “At Aastey, we believe that fashion should be a force for good. We want to empower women to feel confident and comfortable in their own skin. Our mission is to create a community of women who prioritize self-care, sustainability, and mindfulness.”
Conclusion
Aastey’s journey is a testament to the power of innovation and entrepreneurship. By combining sustainability, size-inclusivity, and mindful design, the brand has created a loyal following of women who appreciate its unique approach to athleisure wear. As the brand continues to grow and evolve, it’s exciting to think about the impact it will have on the fashion industry and the women who wear its clothes.
Source:
https://ascendants.in/the-ascendants/aastey-mindful-sustainable-athleisure/
