Hocco Ice Cream eyes top spot in India with ₹100 crore funding
The Indian ice cream market has been witnessing a significant surge in recent years, with consumers becoming increasingly discerning and demanding. Amidst this competitive landscape, Hocco Ice Cream, a brand founded by Ankit Chona, has raised ₹100 crore to fuel its national expansion, aiming to capture a significant share of the market. With its innovative approach, premium offerings, and plans to boost production and retail presence, Hocco Ice Cream is poised to emerge as a top contender in the country’s growing ice cream market.
Founded in 2017, Hocco Ice Cream has already made a name for itself with its unique and diverse range of products. The brand boasts over 150 SKUs (Stock Keeping Units), catering to a wide variety of tastes and preferences. From classic flavors like vanilla and chocolate to more exotic options like matcha and turmeric, Hocco Ice Cream has something for everyone. The brand’s commitment to quality and innovation has earned it a loyal customer base, with many customers rating it as one of the best ice cream brands in the country.
The recent funding of ₹100 crore is a significant milestone for Hocco Ice Cream, which will be used to fuel its national expansion plans. The brand plans to invest heavily in boosting its production capacity, retail presence, and marketing efforts. With this funding, Hocco Ice Cream aims to increase its revenue to ₹400 crore by FY26, making it one of the top players in the Indian ice cream market.
One of the key factors contributing to Hocco Ice Cream’s success is its premium sub-brand, Hocco Signature. This range of products offers unique and exotic flavors, made with high-quality ingredients and presented in elegant packaging. Hocco Signature has been a huge hit among consumers, who are willing to pay a premium for the brand’s commitment to quality and innovation.
Another factor contributing to Hocco Ice Cream’s success is its celebrity backing. The brand has partnered with several well-known celebrities and influencers, who have helped to promote its products and increase its visibility. This celebrity backing has not only helped to increase brand awareness but also to build trust among consumers.
In an industry where competition is fierce, Hocco Ice Cream’s innovative approach has set it apart from the competition. The brand has developed a unique manufacturing process that ensures the highest quality of products. Its commitment to innovation has also led to the development of unique and exotic flavors, which have become a hallmark of the brand.
Hocco Ice Cream’s plans for national expansion are ambitious, with the brand aiming to establish a strong presence across the country. The brand has already made significant inroads in key markets like Mumbai, Delhi, and Bengaluru, and is now looking to expand its reach to other cities and towns. With its strong distribution network and efficient logistics, Hocco Ice Cream is well-placed to achieve its expansion plans.
In conclusion, Hocco Ice Cream’s ₹100 crore funding is a significant milestone for the brand, which is poised to emerge as a top contender in India’s growing ice cream market. With its commitment to quality, innovation, and expansion plans, Hocco Ice Cream is well-positioned to capture a significant share of the market. As the brand continues to innovate and expand its reach, it is likely to emerge as one of the most popular and successful ice cream brands in the country.
Source: https://ascendants.in/industry_events/hocco-ice-cream-disrupts-indian-market/
