Skippi Ice Pops: A Chilling Success Story
In the scorching Indian summer, a refreshing treat that can quench your thirst and satisfy your sweet tooth is a must-have. Skippi Ice Pops, founded by Ravi and Anuja Kabra, has revolutionized the frozen treat market with their innovative room-temperature storage pops. This entrepreneurial duo has taken the country by storm, securing ₹1.2 crore for 15% equity from all five sharks on Shark Tank India, and their sales have soared an astonishing 40x post-show.
The concept of Skippi Ice Pops is simple yet genius. Traditionally, ice pops are stored in freezers, which requires a significant amount of energy to maintain the cold temperature. Skippi Ice Pops, on the other hand, can be stored at room temperature, making them a convenient and eco-friendly option for consumers. The pops are made with natural ingredients, natural colors, and no artificial preservatives, making them an attractive choice for health-conscious consumers.
Ravi and Anuja Kabra, the founders of Skippi Ice Pops, have an impressive background in entrepreneurship and innovation. Ravi, a chemical engineer, and Anuja, a biologist, met while pursuing their master’s degrees in the United States. They decided to combine their skills and knowledge to create a unique product that would address the growing concerns about environmental sustainability and health.
The duo started by conducting extensive market research, identifying a gap in the frozen treat market. They realized that most ice pops were made with artificial colors, flavors, and preservatives, which were detrimental to consumers’ health. Skippi Ice Pops, on the other hand, would use natural ingredients, natural colors, and no artificial preservatives, making them a healthier alternative.
After refining their product and business plan, Ravi and Anuja approached Shark Tank India, a popular entrepreneurship show in India, to secure funding and mentorship. The show features five successful entrepreneurs, also known as sharks, who invest their own money in innovative businesses in exchange for equity.
The Skippi Ice Pops pitch was impressive, and the sharks were impressed by the duo’s innovative product and business plan. The company secured ₹1.2 crore for 15% equity from all five sharks, including Ashneer Grover, Aman Gupta, Anupam Mittal, Vineeta Singh, and Peyush Bansal.
The funding and mentorship from Shark Tank India have been instrumental in scaling up the business. The company has expanded its reach across India, with its products now available in major retail chains, online marketplaces, and even in hospitals and schools.
To further expand their reach, Skippi Ice Pops has introduced innovative products and services. One of their notable innovations is the Skippi Freezer Bike, a solar-powered bike that can store and transport Skippi Ice Pops without the need for electricity. This eco-friendly innovation has not only reduced the company’s carbon footprint but also provided a unique marketing opportunity.
Skippi Ice Pops has also introduced new flavors, catering to the diverse tastes and preferences of Indian consumers. From classic flavors like orange and strawberry to unique flavors like mango and pomegranate, the company has a range of options to suit every palate.
In conclusion, Skippi Ice Pops is a chilling success story that showcases the power of innovation, entrepreneurship, and perseverance. Ravi and Anuja Kabra’s journey from brainstorming to securing funding from Shark Tank India is a testament to the potential of Indian startups. With their unique product, innovative marketing strategies, and commitment to sustainability, Skippi Ice Pops is poised to become a household name in India and beyond.
News Source:
https://www.growthjockey.com/blogs/best-shark-tank-india-deals
