Get-A-Whey Expands to 45 Cities, Gains Celebs
In a significant milestone, Get-A-Whey, a protein-rich ice cream brand founded by mother-son duo Jimmy and Jash Shah, along with Pashmi Shah, has announced its expansion to 45 cities across India. This development comes on the heels of the brand’s successful debut on Shark Tank India, where they secured a whopping ₹1 crore investment in exchange for 15% equity from Aman Gupta and Vineeta Singh.
Get-A-Whey’s innovative approach to creating a healthier ice cream alternative has resonated deeply with the Indian audience, and their expansion to 45 cities is a testament to their growing popularity. The brand’s success can be attributed to its unique blend of high-quality protein, natural ingredients, and a range of unique flavors that cater to diverse tastes.
The brand’s vegan options, in particular, have been a major draw for health-conscious consumers who are increasingly opting for plant-based products. With the rise of the vegan movement, Get-A-Whey’s decision to introduce vegan ice cream options has proven to be a shrewd move, catering to the growing demand for dairy-free and cruelty-free products.
Get-A-Whey’s foray into the Indian market has also garnered attention from some of the country’s most prominent celebrities. In a significant endorsement deal, the brand has partnered with Bollywood star Malaika Arora, who is known for her fitness enthusiasm and healthy lifestyle. Arora’s association with Get-A-Whey is expected to further boost the brand’s visibility and attract a wider audience.
So, what makes Get-A-Whey stand out from the crowded ice cream market? For starters, the brand’s commitment to using high-quality protein sources, including whey and plant-based options, sets it apart from its competitors. Get-A-Whey’s protein-rich ice cream is not only a healthier alternative to traditional ice cream but also provides a unique taste experience that is both creamy and refreshing.
The brand’s founders, Jimmy and Jash Shah, come from a food industry background and have leveraged their expertise to create a product that is not only delicious but also meets the growing demand for healthier snacks. Pashmi Shah, the third co-founder, brings a marketing and entrepreneurial mindset to the table, ensuring that Get-A-Whey’s products are effectively promoted and distributed across the country.
Get-A-Whey’s success on Shark Tank India was a significant turning point for the brand, providing them with the necessary funding and exposure to scale their operations. Aman Gupta and Vineeta Singh, the Sharks who invested in the brand, have been instrumental in helping Get-A-Whey navigate the Indian market and identify opportunities for growth.
In a conversation with Growth Jockey, Jimmy Shah, co-founder of Get-A-Whey, shared his thoughts on the brand’s journey so far. “We are thrilled to have expanded to 45 cities and are excited to introduce our vegan options to a wider audience. Our partnership with Malaika Arora is a significant milestone for us, and we believe it will help us reach a new level of recognition and popularity.”
When asked about the brand’s future plans, Shah revealed that Get-A-Whey is looking to expand its product portfolio and explore new markets. “We are working on introducing new flavors and products that cater to the evolving tastes and preferences of our customers. We are also exploring opportunities to expand our presence in international markets and are in talks with potential partners.”
In conclusion, Get-A-Whey’s expansion to 45 cities and its association with celebrity endorsements are significant milestones for the brand. With its unique protein-rich ice cream offerings and commitment to using high-quality ingredients, Get-A-Whey is poised to continue its rapid growth and expansion in the Indian market.
Source:
https://www.growthjockey.com/blogs/best-shark-tank-india-deals
