Pickleball Boom in India: Sport, Fitness, and Fast Returns
Pickleball, a sport that originated in the United States in the 1960s, is experiencing a phenomenal boom in India. The sport, which combines elements of tennis, badminton, and table tennis, has taken the country by storm, with over 1,200 courts already set up across various cities. The rapid growth of pickleball in India can be attributed to its unique blend of fitness, fun, and social interaction, making it an attractive option for the youth.
India’s youth, who were previously hooked to club nights and party scenes, are now trading them for pickleball courts. The sport’s popularity can be gauged by the fact that many clubs, gyms, and wellness centers are incorporating pickleball courts into their facilities. This shift is not only a testament to the sport’s growing popularity but also a reflection of the changing preferences of the Indian youth.
So, what’s behind the pickleball boom in India? Let’s dive into the factors driving this trend.
Growing Demand for Fitness and Wellness
India’s fitness and wellness market is booming, with an estimated growth rate of 15% per annum. The demand for low-impact, easy-to-learn, and social fitness activities is on the rise. Pickleball ticks all these boxes, making it an attractive option for fitness enthusiasts. The sport is easy to learn, and players can start seeing results within a few weeks of regular practice.
Pickleball’s low-impact nature also makes it an ideal option for people who are looking for a low-risk alternative to high-impact sports like tennis or squash. The sport is also suitable for people of all ages, making it an excellent option for families and seniors.
Business Potential and Low Setup Costs
Another significant factor driving the pickleball boom in India is the business potential. Starting a pickleball court or facility requires minimal investment, making it an attractive option for entrepreneurs and investors. The setup costs for a pickleball court are significantly lower compared to other sports facilities, making it a viable option for those looking to venture into the sports business.
The business model for pickleball is also unique, with players paying per game or per session. This pay-per-play model offers flexibility and convenience, making it an attractive option for players who want to try out the sport without committing to a membership or subscription.
Government Support and Regulations
The Indian government has taken cognizance of the pickleball boom and is providing support to the sport. The government has established the Pickleball Federation of India, which is responsible for promoting the sport, setting rules, and organizing tournaments.
The government is also providing incentives to entrepreneurs and investors who want to set up pickleball courts or facilities. The government’s support has helped to create a conducive environment for the sport, making it easier for players, investors, and entrepreneurs to get involved.
Investment Opportunities and High Returns
Pickleball’s popularity is not just limited to players; investors and entrepreneurs are also taking notice. The sport offers a unique investment opportunity, with high returns and low risks. The pickleball industry in India is projected to surpass ₹7,500 crore by 2030, making it an attractive option for investors.
The sport’s business potential is evident from the fact that many entrepreneurs are setting up pickleball courts and facilities across the country. These entrepreneurs are not only generating revenue from court rentals and membership fees but also creating jobs and opportunities for players and coaches.
Conclusion
Pickleball’s boom in India is a testament to the country’s growing interest in fitness, wellness, and sports. The sport’s unique blend of fitness, fun, and social interaction has made it an attractive option for the youth. With over 1,200 courts already set up across the country, the sport is poised to continue its growth trajectory.
For players, investors, and entrepreneurs, pickleball offers a unique opportunity to be a part of the sport’s growth and development. Whether you’re looking for a new way to stay fit, a lucrative investment opportunity, or a chance to start a new business, pickleball is an attractive option.
As the sport continues to grow, it’s essential to ensure that it remains accessible and inclusive for all. By providing opportunities for people of all ages and backgrounds to play the sport, we can ensure that pickleball remains a popular and sustainable sport in India.
Sources:
https://ascendants.in/business-stories/pickleball-growth-india-sport-business/
