Amit Soni Builds Millet Bakery Supplying to G20 and Ministries
In the world of entrepreneurship, there are stories of triumph, perseverance, and innovation. One such story is that of Amit Soni, an MBA graduate from Jodhpur who has built a thriving millet-based bakery that has gained recognition from the highest echelons of government. From humble beginnings to supplying to the G20 Summit and ministries, Amit’s journey is a testament to the power of hard work and dedication.
Amit’s entrepreneurial journey began in 2018 when he started RD’z Bakery, a customised cake-making business. Although the initial years were challenging, Amit’s passion for baking and his commitment to quality helped him build a loyal customer base. However, it was his decision to pivot his business model to focus on millet-based snacks that proved to be a game-changer.
Millet, a nutrient-rich grain, has been gaining popularity in recent years due to its numerous health benefits. Amit saw an opportunity to tap into this growing demand and create a range of millet-based products, including cookies, cakes, and pastries. His decision to focus on millet was not only driven by market demand but also by his personal interest in promoting healthy eating habits.
RD’z Bakery’s millet-based products quickly gained attention from high-profile customers, including government officials and institutions. In 2022, the bakery received a prestigious order from the Defence Ministry, which led to a significant increase in revenue. The bakery’s revenue clocked in at Rs 15 crore in FY24, a testament to Amit’s ability to scale his business.
One of the most notable milestones in Amit’s journey was when his bakery supplied millet-based cakes to the G20 Summit in 2023. The summit, attended by world leaders, including Prime Minister Narendra Modi, was a significant opportunity for RD’z Bakery to showcase its products. Amit’s cakes were a hit, with PM Modi himself praising the bakery’s innovative use of millet.
The recognition from the G20 Summit was a significant boost to Amit’s business, and he soon started receiving orders from other government institutions, including the UN meetings and national officials. RD’z Bakery’s products are now a staple at high-profile events and conferences, and the bakery has established itself as a trusted supplier of healthy and delicious millet-based snacks.
Amit’s success is not only a testament to his entrepreneurial skills but also to his ability to adapt to changing market trends and consumer preferences. His decision to pivot his business model from customised cakes to millet-based snacks was a bold move, but it has paid off significantly.
In an interview with Startuppedia, Amit credited his team’s hard work and dedication for the bakery’s success. “Our team has been instrumental in helping me build this business from scratch. We have worked tirelessly to ensure that our products meet the highest standards of quality and taste,” he said.
Amit’s journey is a reminder that success in entrepreneurship is not solely dependent on innovation or a great idea. It requires hard work, perseverance, and a willingness to adapt to changing circumstances. RD’z Bakery’s success is a testament to the power of these qualities, and Amit’s story is an inspiration to entrepreneurs and small business owners around the world.
