Better Nutrition Raises ₹10 Crore Funding to Expand Products
In a significant development, Better Nutrition, India’s first biofortified food brand, has secured a whopping ₹10 crore in funding. The investors in this round include Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and others from Google and Meta. This funding comes as no surprise, given the brand’s remarkable growth post-Shark Tank India, where it witnessed a 5x increase in its valuation.
Founded in 2019, Better Nutrition has been revolutionizing the Indian food industry by offering biofortified foods that are rich in essential vitamins and minerals. The brand’s mission is to provide healthy and sustainable food options to the masses, with a focus on empowering small-scale farmers and promoting local agriculture.
The latest funding round is a testament to the brand’s commitment to its vision and its potential for growth. The funds will be utilized to expand its product portfolio, strengthen its distribution network, and scale its farmer training programs. This strategic move will enable Better Nutrition to reach a wider audience, increase its market share, and cement its position as a leader in the biofortified food segment.
Better Nutrition’s journey began with a humble start, with a focus on producing rice and wheat flour fortified with essential nutrients. However, post-Shark Tank India, the brand has diversified its product range to include a variety of biofortified foods, including pulses, millets, and even infant food. The brand’s commitment to innovation and quality has earned it a loyal customer base across India, with its products being available in major cities like Delhi, Mumbai, and Bengaluru.
The new funding will be instrumental in fueling Better Nutrition’s expansion plans, which include:
- Expanding the product portfolio: The brand plans to launch new products, including a range of biofortified snacks and beverages. This will cater to the growing demand for healthy and convenient food options among Indian consumers.
- Strengthening distribution network: Better Nutrition aims to strengthen its distribution network, which will enable the brand to reach a wider audience and increase its market share.
- Scaling farmer training programs: The brand’s farmer training programs are designed to empower small-scale farmers and promote local agriculture. The new funding will enable Better Nutrition to scale these programs, benefiting thousands of farmers across India.
The investors in this funding round are a testament to the brand’s potential for growth and its commitment to its mission. Namita Thapar, a well-known entrepreneur and investor, has invested in Better Nutrition through her fund, Emergent Ventures. Shantanu Deshpande, the CEO of FundsIndia, has also invested in the brand. PV Sindhu, the Indian badminton sensation, has also joined the list of investors, demonstrating her commitment to promoting healthy eating habits.
Aclr8.vc, a venture capital firm that focuses on investing in early-stage startups, has also invested in Better Nutrition. Additionally, investors from Google and Meta have also participated in this funding round, demonstrating their confidence in the brand’s potential for growth.
Better Nutrition’s journey is a shining example of how innovative thinking and a commitment to quality can drive growth and success. The brand’s focus on biofortification, sustainable agriculture, and small-scale farmers has resonated with Indian consumers, who are increasingly seeking healthy and sustainable food options.
As the brand continues to expand its product portfolio, strengthen its distribution network, and scale its farmer training programs, it is poised to become a leader in the Indian food industry. With its commitment to innovation, quality, and sustainability, Better Nutrition is set to make a significant impact on the lives of millions of Indians.
Source: https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
