Disney+ to bring TikTok-style vertical videos this year
The world of online streaming is constantly evolving, and Disney+ is no exception. At the recently concluded Consumer Electronics Show (CES) 2026, Disney made a significant announcement that is set to change the way we consume content on its platform. The media giant revealed that it will be introducing TikTok-style vertical videos to Disney+ in the US this year. This new feature will allow users to scroll through a feed of short, vertical videos, similar to what we see on social media platforms like TikTok and YouTube Shorts.
The introduction of vertical videos on Disney+ is a strategic move to cater to the changing viewing habits of its users. With the rise of social media platforms, users have become accustomed to consuming short-form, bite-sized content on their mobile devices. Disney+ aims to replicate this experience on its platform, providing users with a personalized feed of vertical videos that cater to their interests.
The new vertical video feed on Disney+ will offer a diverse range of content, including sports, news, and entertainment. Users will be able to scroll through the feed and discover new content, similar to how they would on TikTok or Instagram. The feed will be personalized, using algorithms to suggest content that is relevant to the user’s interests. This means that users will be able to discover new content that they may not have found otherwise, making the viewing experience more engaging and interactive.
One of the key benefits of the new vertical video feed is that it will provide users with a more immersive experience. Vertical videos are optimized for mobile devices, making it easier for users to watch content on-the-go. The feed will also be designed to be highly engaging, with features like swipe-up gestures and interactive elements that encourage users to engage with the content.
The introduction of vertical videos on Disney+ is also a nod to the growing importance of social media platforms in the world of entertainment. TikTok, in particular, has become a major player in the entertainment industry, with many creators and celebrities using the platform to connect with their fans. By incorporating TikTok-style vertical videos into its platform, Disney+ is acknowledging the influence of social media on the entertainment industry and is attempting to replicate the success of these platforms.
In terms of content, Disney+ has a vast library of titles to draw from, including popular franchises like Star Wars, Marvel, and Pixar. The platform will be able to leverage this content to create engaging vertical videos that will appeal to a wide range of audiences. From behind-the-scenes footage to sneak peeks of upcoming releases, the possibilities for vertical video content on Disney+ are endless.
The introduction of vertical videos on Disney+ is also a significant development for advertisers. The new feed will provide advertisers with a new way to reach their target audiences, using interactive and engaging ad formats that are optimized for mobile devices. This will be a major boon for advertisers, who will be able to reach a large and engaged audience on the Disney+ platform.
In conclusion, the introduction of TikTok-style vertical videos on Disney+ is a significant development for the online streaming industry. The new feature will provide users with a personalized and immersive experience, with a wide range of content to discover and engage with. With its vast library of titles and commitment to innovation, Disney+ is well-placed to succeed in the world of online streaming. As the platform continues to evolve and adapt to changing viewing habits, it will be exciting to see how the introduction of vertical videos enhances the user experience.
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