Disney+ to bring TikTok-style vertical videos this year
The world of online streaming is constantly evolving, with new features and innovations being introduced regularly. At the recently concluded Consumer Electronics Show (CES) 2026, Disney made a significant announcement that is set to change the way we consume content on its popular streaming platform, Disney+. The company revealed that it will be introducing vertical videos to Disney+ in the US this year, a move that is expected to revolutionize the way users interact with the platform.
The new feature will allow users to scroll through a feed of short vertical videos, similar to social media platforms like TikTok and YouTube Shorts. This move is seen as an attempt by Disney to cater to the changing viewing habits of its users, particularly the younger generation who are accustomed to consuming content in a vertical format on their mobile devices. The vertical video feed will offer a personalized experience, with content ranging from sports and news to entertainment, making it a one-stop destination for users looking for a diverse range of content.
The introduction of vertical videos on Disney+ is a significant development, as it marks a shift in the way the company approaches content creation and distribution. Traditional streaming platforms have long been focused on delivering high-quality, long-form content, such as movies and TV shows. However, with the rise of social media platforms like TikTok and Instagram, there has been a growing demand for shorter, more bite-sized content that can be easily consumed on-the-go.
By introducing vertical videos, Disney+ is acknowledging this shift in consumer behavior and is adapting its platform to meet the changing needs of its users. The new feature will allow users to discover new content, including short-form videos, trailers, and clips, all in a vertical format that is optimized for mobile devices. This will make it easier for users to consume content on their smartphones, without having to rotate their screens or adjust their viewing experience.
The personalized nature of the vertical video feed is also a key aspect of this new feature. Using advanced algorithms and machine learning technology, Disney+ will be able to curate a feed of content that is tailored to each user’s interests and preferences. This means that users will be able to discover new content that they may not have found otherwise, including sports highlights, news updates, and entertainment clips.
The introduction of vertical videos on Disney+ is also expected to have a significant impact on the way content creators approach their craft. With the rise of short-form video content, creators will need to adapt their production styles to cater to the new format. This could lead to the development of new and innovative storytelling techniques, as well as new formats for content creation.
In addition to the vertical video feed, Disney+ is also expected to introduce a range of other new features and updates this year. These may include improved discovery tools, enhanced parental controls, and new original content offerings. The company has been investing heavily in its streaming platform, with a focus on delivering high-quality content and a seamless user experience.
Overall, the introduction of vertical videos on Disney+ is a significant development that is set to change the way we consume content on the platform. With its personalized feed and diverse range of content, the new feature is expected to be a hit with users, particularly the younger generation who are accustomed to consuming content in a vertical format. As the streaming landscape continues to evolve, it will be interesting to see how Disney+ and other platforms adapt to changing consumer behaviors and preferences.
In conclusion, the announcement by Disney to introduce vertical videos on Disney+ is a significant one, and it marks a new chapter in the evolution of the streaming platform. With its focus on short-form, bite-sized content, the new feature is expected to be a hit with users, and it will be interesting to see how it develops in the coming months.
News Source: https://www.newsbytesapp.com/news/science/disney-announces-tiktok-style-vertical-videos-at-ces-2026/story
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