Disney+ to bring TikTok-style vertical videos this year
The world of online streaming is constantly evolving, with new features and formats being introduced to cater to the changing preferences of users. In a significant development, Disney has announced that it will be introducing TikTok-style vertical videos to its popular streaming platform, Disney+, in the US this year. The announcement was made at the Consumer Electronics Show (CES) 2026, one of the largest and most influential technology events in the world.
The new feature will allow users to scroll through a feed of short vertical videos, similar to social media platforms like TikTok and YouTube Shorts. This move is seen as an attempt by Disney to make its content more accessible and engaging for a younger audience, who are increasingly consuming video content on their mobile devices. The vertical video feed will offer a personalized experience, with content ranging from sports and news to entertainment.
The introduction of vertical videos on Disney+ is a significant departure from the traditional horizontal format that has been the norm for TV shows and movies. However, with the rise of social media platforms like TikTok and Instagram, vertical videos have become increasingly popular, especially among younger audiences. By embracing this format, Disney is acknowledging the changing viewing habits of its users and attempting to stay relevant in a rapidly evolving media landscape.
The new vertical video feed on Disney+ will be designed to provide users with a unique and engaging experience. The feed will be personalized, using algorithms to suggest content that is likely to be of interest to the user. This could include short clips from TV shows and movies, as well as original content created specifically for the vertical format. The feed will also include content from Disney’s various subsidiaries, including ESPN, ABC News, and National Geographic.
One of the key benefits of the vertical video format is that it allows users to easily discover new content. By scrolling through a feed of short videos, users can quickly get a sense of what’s available and find something that interests them. This format is particularly well-suited for mobile devices, where users are often looking for bite-sized chunks of content that they can consume on the go.
The introduction of vertical videos on Disney+ is also seen as a response to the growing popularity of social media platforms like TikTok and YouTube Shorts. These platforms have become incredibly popular among younger audiences, who are drawn to the short-form, easily consumable content that they offer. By offering a similar experience on Disney+, the company is hoping to attract a new generation of users who are looking for a more dynamic and engaging viewing experience.
In addition to providing a new way for users to discover and consume content, the vertical video feed on Disney+ will also offer a range of benefits for content creators. By providing a new format for creators to produce content, Disney is giving them the opportunity to experiment with new styles and formats, and to reach a new audience. This could lead to the development of new and innovative types of content, which could help to further differentiate Disney+ from its competitors.
Overall, the introduction of TikTok-style vertical videos on Disney+ is a significant development that reflects the changing nature of the media landscape. By embracing new formats and technologies, Disney is demonstrating its commitment to innovation and its desire to stay ahead of the curve. As the media landscape continues to evolve, it will be interesting to see how Disney+ and other streaming platforms adapt and respond to changing user preferences.
In conclusion, the announcement by Disney to introduce vertical videos on Disney+ is a significant move that is likely to have a major impact on the streaming industry. By providing a personalized and engaging experience, the new vertical video feed will offer users a new way to discover and consume content. With its commitment to innovation and its willingness to experiment with new formats, Disney is demonstrating its determination to stay ahead of the curve and to remain a leader in the streaming industry.
News source: https://www.newsbytesapp.com/news/science/disney-announces-tiktok-style-vertical-videos-at-ces-2026/story
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