Delivery partners have average speed of 15kmph: Deepinder on 10-minute deliveries
The concept of 10-minute deliveries has been a topic of discussion in the food delivery industry, with many questioning the feasibility and safety of such a system. Recently, gig workers staged a strike seeking a ban on the 10-minute delivery system, among other things. In response to this, Zomato Founder Deepinder Goyal took to social media to address the concerns and provide some insight into how the quick deliveries are enabled.
According to Goyal, the 10-minute deliveries are not a result of delivery partners driving at high speeds, but rather due to the density of stores. He explained that the riders do not need to cover large distances to complete a delivery, which allows them to complete the task within the allotted time frame. In fact, Goyal stated that the riders drive an average of under 2 kilometers in about 8 minutes, which translates to an average speed of 15 kilometers per hour.
This average speed is significantly lower than what many might expect, given the time-sensitive nature of the deliveries. However, it highlights the importance of store density in enabling quick deliveries. By having a high concentration of stores in a particular area, food delivery companies can reduce the distance that riders need to travel, making it possible to complete deliveries within a short time frame.
Goyal’s comments come at a time when the 10-minute delivery system is facing scrutiny from various stakeholders. The strike by gig workers is just one example of the concerns that are being raised about the system. Many have questioned the safety of the riders, who may feel pressured to drive at high speeds to meet the tight deadlines. Others have raised concerns about the impact on traffic and road safety.
Despite these concerns, food delivery companies like Zomato are pushing ahead with the 10-minute delivery system. The company has been investing heavily in its logistics and technology to enable quick deliveries. This includes the use of artificial intelligence and machine learning algorithms to optimize delivery routes and reduce delivery times.
The 10-minute delivery system is also seen as a key differentiator for food delivery companies, allowing them to stand out in a crowded market. With the rise of online food ordering, companies are looking for ways to provide a unique experience for their customers. Quick deliveries are seen as a key part of this experience, with many customers expecting their food to be delivered quickly and efficiently.
However, the concerns raised by gig workers and others cannot be ignored. Food delivery companies need to ensure that their riders are safe and that the 10-minute delivery system is not putting undue pressure on them. This may involve implementing safety protocols and providing incentives for riders to follow safe driving practices.
In addition, food delivery companies need to work with regulators and other stakeholders to address the concerns around the 10-minute delivery system. This may involve implementing regulations around delivery times and rider safety, as well as providing education and training for riders on safe driving practices.
In conclusion, the 10-minute delivery system is a complex issue that requires careful consideration of various factors. While the system has the potential to provide a unique experience for customers, it also raises concerns around safety and logistics. Food delivery companies like Zomato need to work with stakeholders to address these concerns and ensure that the system is safe and sustainable.
As Goyal’s comments highlight, the key to enabling quick deliveries is not to have riders drive at high speeds, but rather to have a high density of stores. This allows riders to complete deliveries within a short time frame without having to cover large distances. By investing in logistics and technology, food delivery companies can enable quick deliveries while also ensuring the safety of their riders.
The debate around the 10-minute delivery system is likely to continue, with various stakeholders weighing in on the issue. However, one thing is clear: food delivery companies need to prioritize the safety and well-being of their riders, while also providing a unique experience for their customers.
Source: https://x.com/deepigoyal/status/2006738218339766488
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